Introduction to illy Coffee Culture the latest information and introduction of illy Coffee Company

Illy Coffee Co., Ltd. uses the unique flavor of 100% selected Arabica Arabica coffee beans, which are sold in individual packages to hotels, restaurants, homes and offices. Illy coffee is the number one brand used in restaurants, restaurants and bars in Italy, with a 7.5 per cent market share, while home use accounts for 30.3 per cent of the market. Every day, 3 million cups of illy coffee (illycaffe) are sold in Italy alone, while a staggering 6 million cups are sold worldwide. Every coffee bean has been tested by an electron spectrometer and there is no tolerance for any defects. Such efforts make illy the first coffee company in the world to obtain ISO9001 certification.

Illy coffee pays great attention to the roasting process, during which the beans are put into a large rotating cylinder. The beans lose about 20% of their weight in 12-15 minutes, but their volume expands by 1.6 times. A series of physical and chemical reactions take place in coffee beans, creating more than 1500 substances that become the source of the flavor and aroma of espresso coffee. During the roasting process, illy Coffee accurately controls each step and records in detail the characteristics, formula, baking time, temperature changes and final tasting test results of each batch of beans.

The illy Collection,illy Collection Coffee Cup series was designed by a famous coffee bean manufacturer illy to invite famous designers. The original idea was simply to design a set of gifts. In 1992, artists such as Matteo Thun designed a white series, painted on the cup with childish imaginative totems, and created a coffee cup set with a special round cup handle in a simple shape. Unexpectedly, this group of coffee cups has become a member of the collectors. This situation has created a continuation of the illy Collection coffee cup series. From 1992 to 2013, Collection has maintained a limited sales strategy and is constantly looking for outstanding artists to design and paint illy coffee cups launched every year.

Drinking coffee can also travel around the world, which is not the marketing method and strategy of coffee merchants. Illy Collection Collection Coffee Cup, the annual coffee cup series launched in 1998, is designed by American artist Robert Rauschenberg to paint five sets of world maps belonging to five different countries in the world. Pick up the coffee cup and look at the intricate map on the cup and plate. Strange cities, estimated railways, winding streams, mountains and lakes rendezvous at your mouth. Thoughts are ethereal for a moment in Manhattan in the United States, Chinese mainland in Beijing, London in England, and now you are sitting there wandering the world.

Drinking coffee is a kind of atmosphere, and you choose a favorite coffee shop, pick up the coffee cup by the window, slightly open your mouth and enjoy your favorite coffee, everything is almost perfect. Ohh! No, what is certain is that it is still a little less, and more accurately complete the so-called taste. Have you ever looked carefully at the coffee cup in your hand? if you are a coffee fan, you must know that the illy Collection cup I would recommend is worth pondering.