Xinhua Coffee Books: a gorgeous transformation into a new cultural complex, more exquisite and fashionable

The bookstore is the soul of a city. It is not only a place to sell books, but also a place for cultural exchange and knowledge dissemination. However, in recent years, with the rise of e-commerce, traditional bookstores have been impacted to varying degrees. Not long ago, the relocation of a bookstore in Xiaozhai in Xi'an was full of emotion. However, this morning, Xinhua Coffee Books, a newly upgraded Xinhua Bookstore in Xi'an, will officially open. With the magnificent transformation of the established bookstore, the Huashang Daily reporter specially visited the class in advance before the opening.

Brand-new cultural complex, more refined and fashionable

Like many transformed bookstores, Xinhua Coffee Books, formerly the Xiaozhai Bookstore of Xinhua Bookstore in Xi'an, has become a brand-new cultural complex, no longer the look of the bookstore in people's traditional impression, but more exquisite, fashionable, more personalized, and taking the road of compound management. In addition to the traditional book showcase, there are tables, chairs and sofas, and naturally there are coffee and simple meals with petty bourgeoisie flavor. Of course, the bookstore also covers WIFI. If you come at night, in the neon place of Xiaozhai, the gorgeous but unobtrusive lights of the bookstore show a different kind of warmth in winter.

Compared with the previous simple bookstores, in addition to the fashion elements such as coffee and light meals, the bookstore has also opened a lecture hall, which will hold cultural salons from time to time, where writers and scholars can communicate face-to-face with readers. In the corner of the bookstore, piano and other musical instruments make the bookstore exude a little elegance, and these instruments are also on display and sale. The staff told Huashang Daily that during the grand festival, small-scale elegant performances can be held here. In addition, if you simply read books and do not want to be disturbed, you can sit on the stairs below, while the third floor is like an elegant cafe with rich cultural flavor, where you can talk and chat. There will never be a minimum consumption here.

Breaking a cocoon into a butterfly, an evolution of innovation

As an old state-owned bookstore, the development of Xinhua Bookstore in Xi'an is also affected by the public e-reading. However, they believe that the responsibility given by the state to Xinhua Bookstore to spread spiritual culture must be adhered to, and it must be constantly changed and innovated to provide citizens with a more elegant reading environment and richer cultural experience while developing themselves. Encourage more people to go into the bookstore and pick up books to read quietly and elegantly.

There is no doubt that Xinhua Bookstore is a cultural brand, and Xi'an Xinhua Bookstore is also a cultural coordinate. The revival of old brands is a problem faced by many cultural enterprises. In 2010, the cultural system reform in Xi'an was completed, and eight cultural enterprises were put under the management of Qujiang New District Management Committee, in order to build them into a group of powerful, competitive and influential state-owned cultural enterprise groups. Xi'an Xinhua Bookstore is one of the eight cultural enterprises. The exploration of a new business model has a lot to do with the support of Qujiang New area. It is reported that the Furong Xintiandi Qujiang Book City will soon open in 2016. It is expected that the ancient cultural capital will be permeated with the fragrance of Shu Xin and ink, so that literary poetry will live in Xi'an.

Source: Huashang Daily