World Coffee Bean Certification what is the direct trade coffee certification? What is the specific content?

What is direct trade coffee?

Direct trade coffee is where coffee roasters buy coffee directly from growers, interweaving traditional middlemen, buyers and sellers, and also organizations use a term such as fair trade and bird-friendly control certification, for example, proponents of direct trade say that their models are best because they establish mutually beneficial and respectful relationships with individual producers or cooperatives in coffee-producing countries. Some roasters do this because they are dissatisfied with third-party certification schemes, while others want more control over coffee quality, social and environmental issues.

Some bakers use "direct trade" in a more specific way. Chicago-based companies, intellectuals, roast coffee and sell, through mail, in addition to operating cafes, registered trademarks of long-term intellectuals trade directly to promote their direct business relationship with growers. Counter-cultural coffee, another roaster, was founded in 2008, which it calls counter-cultural direct trade certification. Fairtrade, like counter-culture, sets the lowest price it pays, but it also sets quality standards. In addition, the difference is that Fairtrade certification, counter-culture does not require growers to cooperate, resenting some independent minds, part of the requirements of successful growers.

Direct trade

Direct trade (Direct Trade) refers to the trade between the two countries when the producing country exports the goods directly to the consuming country, and the consuming country directly imports the goods of the producing country, that is, the trade is directly completed by the two countries.

Source: kafeidou.org