It takes only 3 hours for the fresh fruit of the coffee manor to turn into hot coffee.

"after the completion of the Pu'er Manya Coffee Manor in China, customers can experience the whole process of turning fresh coffee into hot coffee in only three hours." Pointing to the effect picture of the coffee farm, Li Bin, general manager of Manya Coffee Enterprise, enthusiastically described their development blueprint to the reporter. According to reports, in Pu'er, one of the main coffee producing areas in China, many coffee enterprises are no longer satisfied with the role of suppliers. They are exploring their own plateau agricultural characteristics, extending the industrial chain, and enhancing the added value of their products. One of them is to build its own manor, and Manya Coffee Enterprise is one of the leading enterprises.

One-stop shopping can be done here.

The Manya Coffee Manor project is located next to Laofengzhai in Ninger County, starting from Ninger County and travelling 5 kilometers south along Mosi Secondary Highway. The reporter noticed that at present, many coffee trees have been planted on the project site, and some buildings are under construction.

"We came up with the idea of building a coffee farm in 2012, and then we started to implement it, and it's going well." Li Bin told reporters that the project site is relatively close to the county seat, the road is smooth, and is located between the scenic spot of the Tea Horse Road in Nakori and the county seat, with convenient power supply, elegant environment, fertile land, and the attention of the local party committee and government. it can be said that the time, the earth, the people and the harmony are all in place.

According to reports, according to the plan, the coffee farm covers an area of 50 mu and will be built in two phases, with a total investment of more than 100 million yuan, and will be completed by 2017. There will be a coffee research center for the research and development and promotion of coffee seedlings and coffee processed products; a demonstration base for coffee plant resources and standardized coffee plantations; a modern factory for the production of coffee initial processing and deep processing products; an exhibition hall for coffee historical and cultural research, publicity and promotion; and a resort for coffee sightseeing, tasting, experience and sales.

"at that time, we will realize one-stop service for scientific research promotion, production and sales, tourism, leisure vacation, conference and gathering in one park, and customers can experience or buy our products in the manor." Li Bin told reporters that although it will not be completed until 2017, projects such as the coffee experience will be realized next year. "although people in many big cities often drink coffee, they may not have seen coffee trees, fresh coffee fruits, deep processing of coffee, and so on. They can all experience it here in the future."

It is understood that the coffee harvest season is mainly in winter and spring, and the manor can refrigerate the fresh fruit. Customers can also experience the whole process of turning fresh coffee into hot coffee before the summer and autumn season.

Have the prospect of extending the industrial chain to enhance the added value

Li Bin said that the goal of the Manya Coffee Company is to create a local brand of Pu'er coffee, to provide consumers with high-quality, pure and mellow Yunnan Pu'er coffee, and to build a coffee estate, which can also better extend the industrial chain and enhance the added value of the products.

According to reports, Manya Coffee Enterprise is a diversified and comprehensive coffee enterprise which is constantly developing on the basis of Ning'er Manya Coffee Farm. "Manya Cafe was founded in 1998 as an agricultural enterprise dealing in coffee raw materials and products." Li Bin told the reporter that in 2000, the price of coffee beans was not as expected, and the income was not enough for the cost of input. At one point, they owed more than 2 million yuan to the farmers, and the coffee fields were also abandoned. Subsequently, there were no trees, trees without fruit, and the output was greatly reduced. After discovering the problems of simple planting, selling raw materials, low added value and poor ability to resist risks, they carried out restructuring in 2003, and then strengthened the management of coffee fields. Three years later, their condition improved. After that, it successively established Pu'er Manya Coffee Industry Co., Ltd., Kunming Manya Economic and Trade Co., Ltd., and Yunnan Manya Vocational skills training School.

According to reports, through independently registered independent brands, Manya coffee enterprises have carried out intensive processing of their products, extended the industrial chain, and achieved a magnificent turnaround. By last year, Manya coffee enterprises had an annual output of more than 3000 tons of Yunnan small-grain coffee fresh fruit, more than 450 tons of raw materials and coffee beans, and successively launched 5 series and 35 individual products of Manya brand coffee products. Li Bin told reporters that in recent years, the level of domestic coffee consumption has shown an upward trend, indicating that more and more people are familiar with Pu'er coffee. By building coffee estates, improving coffee quality, and enriching coffee varieties, the added value of the products will certainly continue to increase.

Sound

A person in charge of the Pu'er Coffee Industry Development Office said that coffee is grown in all 10 counties and districts of Pu'er, and many curry enterprises have their own advantages and characteristics, and are very positive and confident in building coffee estates.

"Man Cliff Coffee Manor, Tiantian Coffee Manor and so on have been put into action, and these estates can play an exemplary effect." The person in charge said that the development direction of Pu'er coffee industry is the construction of ecological coffee garden, the intensive processing of coffee, the promotion of regional brands, and the coffee farm economy with the combination of coffee culture and tourism. According to the plan, by 2020, 50 coffee farms with complete functions and supporting services will be built in Pu'er, which integrates coffee planting, processing, sales and experience, and sightseeing tourism. At that time, the total output value of the coffee industry chain is expected to reach 10 billion yuan.