You can also buy a guitar when you drink coffee: Li Zongsheng and A Xin have opened a coffee shop called Youyi.

In September this year, on the eve of the opening of the 2015 Shanghai simple Life Festival, Lee Guitars, a wooden handmade guitar brand owned by music godfather Li Zongsheng, and StayReal Cafe, a coffee chain owned by May Tian lead singer A Xin, jointly pulled up a fence outside Shanghai Xintiandi to carry out a fully enclosed renovation of a cooperative storefront, prompting many people to wonder what kind of cooperation the master and apprentice were plotting. On the 25th of this month, the answer was finally revealed. Through the official Weibo, StayReal Caf é announced the official opening of the concept Coffee Shop, a partnership between Li Zongsheng and Ashin.

This concept store called Sweat & Tears is not only a coffee shop, but also a new model of catering put forward by Li Zongsheng and Ah Xin with a professional attitude, in the way of art curatorial, it embraces the top training of craftsmen from all walks of life, subverts the traditional thinking of catering aesthetics, and creates a cross-border Lifestyle space full of craftsmanship. Li Zongsheng and Axin locate the brand from the two identities and emotions of musicians and craftsmen, hoping to find a name that reflects the sentiment of these two identities and their attitude towards their careers. Their thoughts are: to do it themselves, to persevere, to enjoy it, to be ordinary and stable.

Lee Guitars

Li Zongsheng founded the Li Guitar / Lee Guitars brand in 2002 to make a good guitar for the creator, which has always been his dream as a musician. For this reason, he went to Canada for five years and studied attentively, realizing the transformation from a musician to a piano maker. This is also his brand-new music journey after completely emptying the glory of the past.

Li Zongsheng applied his sensitivity and harshness to music creation to every detail of guitar production, collecting valuable wood from all over the world to make unique and touching guitars. As soon as Li Guita opened its first direct store in Xinyi Eslite in 2011, it attracted a lot of popularity and became a mecca for music fans. During the Shanghai simple Life Festival in 2014, Li Zongsheng landed in Shanghai with Li guitar and opened a physical flash store.

Li Zongsheng and Ashin specialize in guitar making

As early as 1998, Li Zongsheng formed a master-apprentice relationship with the unknown Ah Xin. Demo Zhiming and Chunjiao, which was not valued in May, was recognized as heroes by Li Zongsheng, and was finally "picked up" into the rolling stone. Sweat & Tears is the first public collaboration between a musician and a master and apprentice in 17 years, but it is not a piece of music.

StayReal Caf é

In 2011, in order to realize the dream of letting partners enjoy a cup of mellow coffee in modern gallery, A Xin and Bu Erliang, the owner of the STAYREAL brand, decided to try to step into catering and open a coffee shop of their own. They also invited Lim Dong-Won, the world-class coffee flower champion and founder of GABEE, to create the StayReal Cafe chain coffee brand.

In 2013, StayReal Caf é entered the iapm Plaza, a new fashion landmark in Shanghai, and made its debut in the mainland in the form of a concept store of clothing and coffee. The super popularity accumulated by the StayReal Cafe brand is still waiting in long queues every day for several months after opening.

Sweat & Tears

There is the English name "Sweat & Tears", Sweat means sweat, but Tears is not the tears we usually think of. For Li Zongsheng and A Xin, if they go through the aforementioned pursuit of musicians and craftsmen, they will eventually leave tears of joy and harvest.

"Youyi" and "Sweat & Tears" echo the spirit of internal connection with each other. No matter which language you use to understand Youyi, you will deeply feel that the Chinese and English names of this brand echo each other, are inseparable and complement each other.

After the official opening, Youqi Sweat & Tears will become the only direct-run store in the mainland of Li Guitar, where you can buy the best Chinese handmade guitars.

In addition, Master Sweat & Tears has specially hired Taiwan's first master coffee champion, Master Lim Dong-Won, as a consultant to strictly control countless layers of details, from the selection and roasting of coffee beans to the taste training of baristas. Lamborghini Victoria Arduino Black Eagle VA388 in the coffee machine is carefully selected to make coffee to ensure that each cup has a stable taste.

Signature delicacies: black sugar pearl milk tea muffins

According to the official STAYREAL, the so-called world's first composite concept store, created by Lee Guitars and StayReal Cafe, is expected to open early next year, and it is conceivable that it will become another new consumer landmark in Shanghai, the devil's capital, which requires long queues to experience it every day.

Source: conscience Digital Review