How to open a boutique cafe? 15:00 specific list detailed analysis of the operation of a coffee shop

No matter where the cafe goes, it has undoubtedly become a consumption market for people to live, relax and relax. Although domestic coffee is not very popular, it is also loved by most young people. So how to open a coffee shop that is acceptable to more people? Auction Rooms, a famous cafe in Melbourne, is known to locals for its delicious and nutritious brunch and delicious coffee, and long queues of customers can often be seen in front of the store. In addition to the cafe, owner Andrew runs a healthy fast food restaurant, a new trickle coffee shop in the city center, and a baking team (the team provides coffee in all three Andrew stores). Today, let's go into this small coffee kingdom and understand their business philosophy.

1. Why did you think of opening a cafe in the first place?

I really just want to create a space, a place that really attracts me to go in and is willing to spend a whole day in it. In addition, my ideal store should not only have quality service, delicious food and mellow coffee, but also want to be able to bake coffee beans and do everything related to coffee. To be honest, when the idea was put forward in 2007, it was hard to find a store around me that fully met all my expectations until the advent of Auction Rooms.

two。 What prompted you to join the coffee industry?

Before that, I had been studying and traveling. I was about 28 years old, and I thought it was time to settle down and do something. By coincidence, I became the manager of a cafe, and the rich experience in the service industry accumulated during my study helped me to control this position easily. Although I don't think highly of this type of cafe, it is because of this experience that I am very interested in coffee. I especially enjoy baking coffee beans with hot air guns and stainless steel filters at home. I became fascinated by coffee and soon came up with the idea of opening my own shop.

3. Why did you decide to open a shop here?

Melbourne has a "minority sentiment" tendency, and I personally like the super-independent and very individual atmosphere permeated by the city. Before the store opened, the location of the Auction Rooms store was abandoned, and although it was only a five-minute drive from Melbourne's central business district, compared with the "high street" style food and chain restaurants that prevailed in the business circle, the catering industry here seemed to be 20 years behind. But that's why I hope to use our shop to bring freshness and vitality to this land.

4. Why use the name Auction Rooms to name the cafe?

Auction Rooms was originally printed on the gable, and judging from the mottled handwriting, it seems that it has been for some years. At that time, we also tried to give a lot of names to the store, but in the end we decided to listen to fate and simply use Auction Rooms to name our store. Although the name is close enough to life, many guests miscall it "North Melbourne Auction House" or "The Auction Rooms" and so on.

5. What is the interior design concept of the cafe?

In order to increase transparency and enhance customer trust, I hope that the whole process of food preparation can be most intuitively displayed in front of customers. So our kitchen, bar and baking room are all designed with transparency. I think customers can benefit a lot from this transparent service. Furthermore, why dwell on the source of coffee beans and ignore the bacon in front of you? You don't know where it came from or how it was made, do you? But we should pay attention to all the sources of food, the more you see, the more assured you are, and of course the better the meal will feel.

6. Could you tell us something about the menu?

We have a wide range of dishes, not only eggs and bread, but also many other options. In Melbourne, cafes have gradually taken the place of some restaurants. Our menus are based on local and seasonal ingredients. We also strive for excellence in the choice of ingredients, just like coffee beans. Most of the baked goods in the store, such as bread and Viennese sweet bread, are provided by local professional producers. Some other desserts are specially made by hand.

7. What is the most popular dish?

Caramel French toast with bacon oysters, cocoa bean stew and fried duck, bacon with steamed rhubarb, German roast pork feet, pork fennel sausage and roasted root vegetables, burnt king fish with popcorn, tamarind, smoked almond cream, roasted pineapple and scrambled eggs are all very popular.

8. In your opinion, what impact does this store have on the surrounding community?

We are a gathering point of the Environmental Education Research Program Center, providing boxes of fresh fruits and vegetables every week. We have our own machines that can compost organic food waste. The shop is open all year round, so you can come to the store for a drink whenever you like. Recently, in order to meet the needs of more customers, we have opened a special takeout window across the street. Having said that, I hope that all the guests can sit in the store, feel the comfortable and pleasant dining environment, and savor the food of high quality and low price.

9. Can you share with us the business model of the baking team and the team composition behind it?

The names of the three people on our team all start with A, so they can be called 3A team. Allan Huang is in charge of roasting and brewing coffee, he is more accurate than the machine in the face of the roaster, and he treats customers more gently and carefully than angels; Aaron Wood is mainly responsible for the preparation of drinks and communication with customers. I have a wide range of responsibilities, such as deciding on the variety, price, quantity and supplier of coffee beans, considering how to process, extract and prepare coffee, and understanding customer needs.

10. What do you think of your baking style?

Cleanliness and simplicity is our style. We strive for excellence in every cup of coffee and always keep the same taste. Coffee beans are also carefully selected by us. We only choose the coffee beans that best suit our baking equipment, baking method and extraction process.

11. What kind of machinery do you use to make espresso?

We have the first generation of Synesso Hydra variable pressure coffee machine, but it will be upgraded soon. We use Robur E to grind mixed coffee, Candyman (used in small amounts) and EK43 grinder to grind specialty coffee. We also have an EK43 on the filter bar, which used to be our baking area.

twelve。 What type of roaster do you have?

We use a 15kg Vittoria roaster from the 1960s. This machine is modeled on the Emmerich roaster of the 1920s. We can get the perfect taste through this machine, and it is also very easy to clean.

13. How to describe the coffee circle in Melbourne?

Drip coffee can be used to make guests pay more attention to the quality of coffee. Since drip coffee entered the coffee circle, people have long talked about the direct trade of coffee beans, why drip coffee is better, and why they drink fresh coffee and so on. But no one has stressed the importance of baking and coffee quality, as well as the importance of drinks and communication, but these are the ideas that we put first.

14. Do you have any plans for your baking team?

Create a better retail and wholesale network, produce more good coffee, maintain excellent baking quality, provide better drinks and customer experience, and choose more natural green coffee beans.

15. Do you have any expectations for Auction Rooms Cafe?

We will hold a theme party for the two manufacturers every month to discuss some related topics. If successful, we will further start to hold some small activities for our partners. At the same time, we will provide more new homemade products in our own stores, and we will also work exclusively with some butchers and steaming workshops to let them make food according to the menu we provide, so that we can meet the needs of more customers outside the store.

Source: Beresta's blog