Coffee consumption enters the mobile era, how to develop coffee in the Internet environment? Coffee consumption

From delivering coffee to making coffee, Internet thinking makes this frothy drink more storytelling. At the 2016 Geek Park Innovation Conference GIF, well-known hosts Li Jing, Dai Jun and the company commander of Angel investors jointly launched a new coffee brand-CoffeeBox.

Coffee Box Angel Investor, founder of the flight butler, said Coffee Box is a coffee brand based on the express experience, emphasizing that where the user is, the coffee is there, rather than traditional users following the cafe. At present, Coffee Box has nearly 30 production sites in Shanghai, covering most of the hot business circles, and the number of production sites in Beijing and Guangzhou will exceed 20 after the Spring Festival.

The company commander revealed that the core of Coffee Box is expanding rapidly, with the goal of 10, 000 cafes. "in this way, we can make the coffee infinitely close to the users' office buildings, shopping malls, banks, hospitals, neighborhoods, etc., each production site covers an area with a radius of about one kilometer, and users can control it within 20 minutes from placing an order on their phone to getting a cup of hot coffee."

The start-up project of Coffee Box was born out of Lian Coffee. Lian Coffee was initially positioned as coffee delivery, focusing on Starbucks, Costa and other brands. The company commander said that while serving Starbucks, Lian Coffee gained operational experience and more than 300000 consumers. "in the end, my core is Coffee Box, Starbucks is our path and stage, it will not become the protagonist."

In fact, the first users of Coffee Box were stars and sent to graphic studios and crews.

From the Beijing Morning Post

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