Under the "mass entrepreneurship and innovation" upsurge, entrepreneurial coffee survives, how does entrepreneurial coffee survive? The "mass entrepreneurship and innovation" craze

"excellent sandwiches, very authentic coffee, projection, blackboard, the best brainstorming conference room." When Jia Xi typed these words on Wechat moments, it was far away from C.C., which he runs. It has been half a year since Entrepreneurship Coffee officially opened, and the day before that, C. C. The marketing platform of intellectual O2O educational supplies incubated by entrepreneurial coffee has been officially launched.

And C.C. Tan Tiantian, the founder of start-up Coffee, is working intensively to improve the coffee shop's Wechat service number in the Pan-Home e-commerce Creative Park, which is about four kilometers away, ready to officially launch after the Spring Festival.

In the urban industrial zone of Green Island Lake, a lively "peeling meeting" is being staged in the Wonderless Cafe. Through the repeated deduction of entrepreneurial projects, 10 projects that have come out of here have received capital support.

In July last year, a start-up coffee shop craze spread rapidly in the downtown area, and this new business model was seen as a sign of the booming wave of innovation and entrepreneurship.

At the plenary meeting of the Foshan Municipal CPC Committee held on the 19th of this month, Liu Donghao, secretary of the Chancheng District CPC Committee, said that Chancheng District will continue to implement the strategy of "strengthening the center" to achieve the simultaneous transformation of the city and industry, and to create a creative city with a concentration of talents. Zen City to build a city of creators, in addition to talent, but also inseparable from the participation of capital, entrepreneurial training and other links, in this process, entrepreneurial coffee often plays the role of resource integrator.

After half a year of exploration, has a more approachable development path been found in the Venture Cafe in Zen City? What are the obstacles encountered in the process of localization? Through the investigation of the development of entrepreneurial coffee in the past six months, we may be able to perceive the temperature of innovation and entrepreneurship in Zen City from one aspect.

Building multiple business modules to support sustainable development. "at present, we have ten projects in the incubation, covering the engineering and service industries." Shi Jianhui, general manager of Wonderless Coffee.

On July 14 last year, Wonderless Coffee officially opened in the Urban Industrial Zone of Green Island Lake. different from the mainstream start-up coffee with project incubation as its main profit model, Wonderland Coffee was located in Foshan's first business venture and O2O-themed cafe at the beginning of its foundation. it targets not only young entrepreneurs, but also middle and senior managers of enterprises.

"this positioning is related to the background of our establishment. Boundless Coffee is crowdfunded by more than 30 Foshan entrepreneurs and professional managers, integrating the concepts of entrepreneurial cafes, Internet experience, 'WEWORK' joint office, etc., and is committed to providing comprehensive entrepreneurial services such as entrepreneurial guidance, project docking, resource integration, learning and exchange, and conference office for entrepreneurial talents with entrepreneurial dreams in Foshan."

According to Shi Jianhui, the Wonderland Cafe relies on Asian Business School, Taobao University e-commerce class and youth comprehensive training program as the "three major supports", as well as more than 8000 entrepreneur students, innovative talents, crowdfunding mechanism and entrepreneurial mentors as the "four major supports" to establish a sound talent system and management system.

It is precisely because of its rich corporate resources that, in the view of Liu Deyong, director of the Wonderless Coffee Program, Wonderless Coffee was first established as an exchange and learning base for Asian business school reunions, mainly for the second start-up of senior managers, and then to provide incubation services for entrepreneurs.

This positioning determines that the business model of Wonderland Coffee is different from that of other start-up coffee. "at present, our business is mainly divided into three parts, one is training courses for the middle and senior levels of enterprises, and the other is incubation services for innovative entrepreneurship. These two services support each other, and finally the coffee consumption business."

In management training, Wonderland Coffee regularly hosts various public welfare salons, inviting industry leaders, scholars, corporate executives and successful entrepreneurs who have influence in a certain field to share entrepreneurial skills, management experience, business wisdom, etc., to help entrepreneurs grasp the latest industry trends and development direction, and master practical methods in the entrepreneurial process.

In addition, Wonderless Coffee has also established the Foshan Green Island Book Club managed by Bryson, a book planning and publishing organization within the United Nations, by organizing book clubs on a regular basis. to provide a learning and exchange platform for entrepreneurs, entrepreneurs and business executives in Foshan and even the Pearl River Delta region.

Liu Deyong said that this multi-format layout provides the possibility of sustainable operation for Wonderless Coffee. "at present, some start-up coffee in China are facing operational difficulties, a very important reason is that the business is too single, taking project incubation as the main source of profit."

Strengthen the front-end entrepreneurship training to improve the success rate of incubation

After half a year of exploration, in Liu Deyong's view, compared with the back-end project incubation, the front-end entrepreneurial training is what Foshan entrepreneurs need most. He said that at present, the entrepreneurial atmosphere in Foshan is very good. Since the establishment of Wonderless Coffee, young entrepreneurs have been coming to consult with their own business plans. Although these young entrepreneurs have no lack of bright spots, there is a lack of basic consideration on how to land the idea. "for example, an entrepreneurial team has brought in an expatriate project from an O2O chef and asked them if they have core technologies and business plans. The answer is' nothing'. "

Based on this phenomenon, after groping, Wonderland Coffee decided to integrate the original entrepreneur resources and combine business management training with project incubation services to explore a new incubation model.

"there is no shortage of successful entrepreneurs in our alumni reunion. They have rich experience in business management and have a more sensitive judgment on market development trends. Using these entrepreneurial resources, we can provide business management training in all aspects of business management and improve the success rate of the project."

Since its inception, Wonderless Coffee revolves around entrepreneurial innovation and business management, by mobilizing entrepreneurial resources to communicate face-to-face with entrepreneurs to enhance the practical ability of entrepreneurs.

"in this process, we continue to hold various' peeling parties' and simulated roadshows, in which entrepreneur mentors peel off entrepreneurs' ideas, constantly find out the pain points and improve them." According to Shi Jianhui, a business idea has to undergo several rounds of assessment from the establishment of a project to its final incubation. First, entrepreneurial mentors and experienced entrepreneurs select promising projects and select leaders, then get the consent of more than 2/3 entrepreneurs through roadshows, and then rely on entrepreneurial students and entrepreneurial mentors to conduct crowdfunding to help incubate.

"the current 10 projects are all incubated by our entrepreneurial resources. Entrepreneurs can not only provide funds for the project, but also provide other aspects of support for the development of the project." Shi Jianhui said that from the infancy to the landing of the project, Wonderless Coffee provides all-round support for the project.

Establish a standardized certification process

If the degree of involvement in entrepreneurial projects is classified by entrepreneurial coffee shops, C.C., which is located in the New Media Industry Park. There is no doubt that the Venture Cafe is a representative of deep participation in project incubation. This coffee shop, founded by the Foshan Investment and financing Promotion Association of emerging Industries, strives to become the first entrepreneurial coffee space in Foshan where the Internet + project incubates as the main body.

According to Jia Xi, the project manager, C.C. Although entrepreneurial coffee is similar to mainstream entrepreneurial coffee, taking project incubation as the main business model, it has its own advantages in the specific incubation process. "our very important feature is that we have a strong professional financial services team and well-known investment institutions can provide financial support. This characteristic also determines C.C. Entrepreneurial coffee is an entrepreneurial incubation platform with full-chain financial platform as its core service competitiveness and integrated entrepreneurial incubation, communication, financial law, human resources and other entrepreneurial services. "

Based on this positioning, C.C. The venture coffee shop has formed a "3C certification" system internally, including the certification of projects, the certification of investment institutions and the certification of mentors. Once there are entrepreneurial projects and C.C. Start-up Cafe to cooperate with C.C. The start-up Cafe will replace the incubation services provided for the project by taking a small stake in the project.

Corresponding to C.C. In the 3C certification system of the start-up coffee shop, there is also a "3C library" in the coffee shop, that is, the project library, the investment institution library and the mentor library. Specifically, C.C. The coffee shop adopts a double LP (limited partner) team, a special team is responsible for the operation and management of the coffee shop, while the same team is from the professional financial field, specializing in investment services for the project.

"of course, it is also difficult to find high-quality entrepreneurial projects." Jia Xi said frankly that C.C. The potential projects of start-up cafes will not be limited to Zen City or Foshan, but will extend the search for entrepreneurial projects to the entire Pearl River Delta region.

After half a year of exploration, C.C. Entrepreneurial Coffee has gradually found a balance point to integrate all kinds of resources, and the project incubation is gradually on the right track. The intellectual O2O educational supplies marketing platform incubated by it was officially launched on the 25th of this month. According to the person in charge, with the gradual maturity of the business model, the future C.C. Entrepreneurial Coffee will also incubate more high-quality projects.

Concern

"package" the cafe for sale

Scene sales to promote high-frequency consumption

Among the start-up cafes that emerged in Zen City last year, the founder Coffee located in the Pan-Home E-commerce Creative Park is more "alternative". If other start-up coffee uses the coffee shop as the incubator of the project, then the founder Coffee uses the coffee shop as a platform for product display, which sells not only coffee but also coffee shops.

"our position is not entrepreneurial coffee in the traditional sense, but coffee shops as the entrance to pursue high-frequency consumption." Tan Tiantian, head of founder Coffee, said that founder Coffee is a commercial project incubated by Daguan Design Co., Ltd., which realizes the chain operation of coffee shops through standardized operation.

As for the positioning of founder coffee, Tan Tiantian believes that it is a combination of Starbucks and entrepreneurial coffee. "on the one hand, like Starbucks, we attract consumers through the scene of life, but Starbucks cannot join us." on the other hand, we will also provide a platform for entrepreneurs to communicate. " In this process, the coffee shop itself will not participate in the incubation of entrepreneurial projects, but use this entrepreneurial theme as a means of coffee shop drainage.

"as a project under the Eagle Brand Group, we have established a good partnership with the Pan-Home e-Commerce Creative Park and the Lingnan Youth Chamber of Commerce. The park and the Chamber of Commerce will put some conference activities and start-up salons in the coffee shop to bring us popularity." Tan Tiantian said that through this kind of cooperation, founder Coffee can become a learning and exchange base for entrepreneurs.

"in the end, we hope to inherit a pursuit of quality of life. All items in the coffee shop can be sold except showcases, including cups, tables and chairs, and so on. These products are designed by our own design company, have a unified brand label, and entrust enterprises to produce, all products are original."

Tan Tiantian said that since the trial operation in July last year, the format of founder coffee has been continuously enriched, from only coffee at first to the addition of products such as baking. In this process, the standardization work of the cafe is also constantly advancing. "after standardization, we will formally accept to join, franchisees only need to pay a certain franchise fee to start business, and we will provide a complete set of standardization process for franchisees." Source:. " )

The article comes from Nanfang Daily.