1454's cafe crowdfunding new store challenges Starbucks

"successful subscription in 57 seconds, over 200% in 10 minutes." Recently, a "Internet +" coffee with the slogan of "one-on-one" Starbucks-1454 Starbucks cafe has set a lightning record of "second chip and fast overrun" on the equity raising shares of China's well-known equity financing platform. The investor said: the kung fu was robbed just after a sip of coffee.

Illustration: report "success" as soon as you go online

57 seconds, refresh the "second chip" record

"I accidentally drank 1454 coffee's cafe on Nanjing West Road before, and it tasted great! Unexpectedly, they went so far as to 'crowdfunding' on the fundraising platform and grab it decisively! " Ms. Li, an investor in the platform, described the tension in her subscription as comparable to that of "double 11".

It is understood that 1454s cafe launched a "single-store crowdfunding" in raising equity, with a total fund-raising amount of 210000 yuan per store, with 70% of the shares sold, starting from 15000 yuan per share. Considering the enthusiasm of investors in the platform and the "super popularity" of subscription, this subscription can raise up to three stores, totaling 630000 yuan.

As of press time, the equity platform learned that the project was successful in 57 seconds on the day it was launched, and raised more than 200% within 10 minutes. At present, the backstage submitted orders for investors' intention to raise more than the subscription amount of 2 stores.

Grind a cup of coffee with a story.

It is such an Internet + coffee chain brand with a pro-people price of 15-16 yuan, taking the Italian fast-paced coffee route of "easy cup". In terms of products, 1454 coffee's cafe conscientiously polishes the quality of each cup of coffee. It is reported that the raw materials of its coffee are all directly imported from abroad. After repeated blending and experiments in China, the best baking time and unique proportion have been developed, thus creating a perfect taste.

"for example, our signature coffee, 'Bailey Sweet Wine', is a love story about a bartender. During research and development, we looked through a lot of materials to dig into the story behind the product. Then by the story to extend the taste of coffee, we hope that each type of coffee can let customers taste its unique 'feelings' …... " Zhang Zhenzhen, founder of 1454 coffee's cafe, is proud of his creativity. Known as the old fisherman, he is not only an ashes-level player of coffee, but also a senior "Sheng fighter" with a grand system and many years of Internet experience.

What is more worth mentioning is that the raw material supply channels used in 1454's cafe are basically Starbucks raw materials merchants. In this regard, Zhang Zhenzhen, founder of 1454 coffee's cafe, believes that the first idea of his brand is to ensure the quality of coffee products, which is the guarantee of customers' reputation. "drink Starbucks' quality at the price of milk tea." this is also the point that 1454's cafe is favored by mass consumers and investors.

Wangpu + innovative marketing "multi-skill"

In addition to making products attentively, the business philosophy of 1454's cafe is also unique. It combines instant coffee with Internet +, through physical stores and the network to innovate four major marketing methods: consumer to store, takeout, Wechat to place orders, and telephone pre-order, through these four ways to maximize convenience for users. And, in each month or different holidays, there will be different new products or seasonal activities.

It is reported that there are already three shops along the street in 1454's cafe, which are located on Nanjing West Road, Wusong Road and Wujiaochang. Another new store will soon be opened in the second Army Library. The old fisherman said: our future location is located in one area of CBD and shopping malls, and the other is concentrated in colleges and universities. The two form a chain echo. The scope of the new store location of crowdfunding will be considered in Jing'an Temple Business District, Huaihai Road Business District, Xujiahui Business District, people's Square Business District, Zhangjiang Hi-Tech Park and other business areas, and finally select the most suitable shop location according to the actual situation.

Zhang Zhenzhen said: "each store according to 300000 investment, including one-time payment of rent, deposit, decoration, equipment, labor, materials, petty cash." The gross profit margin of each store is about 65%. Under the condition of smooth operation, the investment is expected to be recovered in the next six months to one year. " In addition, the project will not charge any investors brand management fees and royalties, only in accordance with the same shares and rights, the maximum return to investors. Through this equity financing 1454 coffee s cafe, we hope that more entrepreneurs who love coffee culture and share Internet + 's ideas will find opportunities on the equity platform.

The article comes from Xinhuanet.