Coffee is one of the three largest drinks in the world. 2015 Top Ten Brand Coffee Enterprises ranked Starbucks

Coffee is one of the three major drinks in the world. At first, coffee was expensive in Europe. Only aristocrats could drink coffee, and coffee was even called "black gold". Coffee, which fell in price as a result of mass production, began to become an important drink for Europeans. Zhong Lirong, vice president of the China Coffee and Coffee Beverage Professional Committee, said in an interview: "in comparison, the proportion of Chinese people drinking pure coffee is not high. They usually choose to add a coffee partner, or drink coffee drinks directly. "

Starbucks Starbucks

Founded in 1971, Starbucks Coffee is the world's leading retailer, roaster and brand owner of specialty coffee. Its retail products include more than 30 of the world's top coffee beans, hand-made espresso and a variety of hot and cold coffee drinks, fresh and delicious pastry foods, as well as a variety of coffee machines, coffee cups and other goods. In addition, the company produces and sells bottled cappuccino coffee drinks, iced double espresso and ice cream with joint venture partners, and produces and sells Starbucks coffee and cream liqueur in convenient places outside retail stores through marketing and distribution agreements. and continue to expand Taishu tea, Starbucks music CDs and other new products and brands.

In 1987, the current chairman, Howard? Mr. Schultz's acquisition of Starbucks has led the company over several milestones in its business development. In June 1992, Starbucks was successfully listed as the first professional coffee company, which rapidly promoted the company's business growth and brand development. At present, the company has more than 13000 coffee shops and more than 145000 employees in 39 countries along the coast of North America, Latin America, Europe, the Middle East and the Pacific. For a long time, the company has been committed to providing customers with the highest quality coffee and services, creating a unique "Starbucks experience". Let Starbucks stores around the world become a warm and comfortable "third living space" in addition to work and living. At the same time, the company continues to give back to society through a variety of activities that reflect corporate social responsibility, improve the environment, and reward partners and farmers in coffee-producing areas. In view of Starbucks' unique corporate culture and philosophy, the company has been rated as the "most respected enterprise" by Fortune magazine for many years.