Coffee is one of the three largest drinks in the world. Nestle (China) Co., Ltd. Nestle Coffee Nescafe

Coffee is one of the three major drinks in the world. At first, coffee was expensive in Europe. Only aristocrats could drink coffee, and coffee was even called "black gold". Coffee, which fell in price as a result of mass production, began to become an important drink for Europeans. Zhong Lirong, vice president of the China Coffee and Coffee Beverage Professional Committee, said in an interview: "in comparison, the proportion of Chinese people drinking pure coffee is not high. They usually choose to add a coffee partner, or drink coffee drinks directly. "

Nescafe Nestle Coffee

Nestle (China) Co., Ltd., Nestle Coffee Nescafe, founded in 1867, is one of the world's top 500 brands, famous Swiss brands, the world's largest food manufacturer, and one of the largest multinational companies, famous for producing chocolate bars and instant coffee.

Nestl é (China) Co., Ltd. belongs to Nestl é Global Group, the world's largest food and beverage company headquartered in Switzerland. Nestl é (China) Co., Ltd. is authorized by its headquarters to manage its operations in Greater China (i.e. Chinese mainland, Hong Kong, Macau and Taiwan). To provide overall management support and services to companies invested by the Group in China, including joint ventures with domestic partners. More than 90% of Nestl é's products in China are made domestically.

Nestl é introduces Nestle products through trading activities in Hong Kong. The first trademark, "Eagle Mark condensed Milk", was sold on the market as early as 1874. After that, Nestl é established a sales office in Shanghai in 1908 and Nestl é products Co., Ltd. in Hong Kong in 1920.

Nestl é opened its first factory in China in Shuangcheng in 1987 and put into production in 1990. Between 1990 and 2006, Nestl é established 16 factories in Chinese mainland. As of 2012, Nestl é has established partnerships with Yinlu, Hsu Fuji, Dashan, Wyeth Nutrition, Hoggy and Dashan, and operates 33 factories with 50000 employees in Greater China.

Nestl é (China) ensures that consumers can enjoy nutritious and delicious products anytime, anywhere and at will through a marketing, sales and distribution network covering the entire Greater China region.

Nestl é China's business activities are committed to "creating shared value" for Nestle shareholders and the local community. Major cases of "creating shared value" in China, including dairy development plans in Inner Mongolia, Heilongjiang and Shandong, and coffee development plans in Yunnan. These activities include training farmers to acquire the skills needed to engage in sustainable agricultural production, which enables farmers to earn higher returns and improve their living standards. Today, more than 200000 farmers in the agricultural community benefit directly or indirectly from Nestle's support and technical assistance.