Plan to open a library, coffee shop, charcoal coffee, latest news
I. the market situation of the library coffee shop
At present, the coffee consumption market is still very competitive. The cafes outside all have the consideration and action of taking the readers attracted by the library as their potential customers, but they do not have a clear breakdown and positioning. In order to gain a foothold in the library for a long time, it is necessary to comprehensively consider all kinds of favorable and unfavorable factors, give full play to one's own advantages and create differentiated value for customers in order to operate a cafe that locates the library market.
Second, the target market scale of the library coffee shop
It is expected to receive 10,000 readers per day, so it can be seen that the market scale is objective and huge.
Third, the analysis of the target market of the library coffee shop
At present, coffee has become popular, in order to meet the needs of the majority of readers, coffee shops with special characteristics based on non-profit must also have a place in coffee competitors.
Compared with traditional cafes, library cafes have the following advantages:
People can not only chat in the coffee shop, but also listen to music or chat while surfing the Internet (providing mobile devices and dedicated service desks).
B. The target consumer group of the coffee shop of Baoan Central Library is the broad masses of readers in the city.
C. So far, Baoan Central Library Cafe is the first coffee shop in Baoan Central Library, and its competitive advantage is obvious.
D, its business model is for the purpose of non-profit, which is more easily favored by the majority of readers.
IV. Target Market Choice of Library Cafe
According to the above investigation and analysis, the target consumer groups of the Baoan Central Library Cafe are learning enthusiasts such as government personnel, urban white-collar workers, business people and some fashion students, who are more common in the library. its spending power can meet the requirements according to the current family economic conditions, and the coffee shop adopts a non-profit market model, and the consumption standard is easily recognized by the majority of readers.
- Prev
Library Cafe Features Coffee Prices Today Operating Coffee Shop
Library cafe characteristics The library is an extremely densely populated place, and at the same time, the overall knowledge and cultural quality is relatively high, accepting more Western ideas and lifestyles, and easy to accept new things. They have a strong desire to pursue a higher-grade lifestyle, and some groups have higher consumption levels and more disposable income to buy non-necessities of life. Running a library.
- Next
Location Analysis of Library Coffee Shop opening Program Coffee Machine
After our careful investigation, according to the principle of setting up the store, we decided to choose the location of the store on the ground floor of Baoan Central Library. The reasons why we set up this store here are as follows: 1. Consumption potential analysis: whether we can win in the fierce competition, the key lies in whether we can have a large number of fixed consumer groups, which requires that the location where the store is located must have a huge flow.
Related
- The design principle of the V60 filter cup! Why is the V60 filter cup called V60? What is the difference between a V60 hand-brewed coffee filter cup and a cake filter cup? Who invented the V60?
- Why does mocha pot coffee smell burnt? How to adjust the coffee extract in the mocha pot? What should I do if the coffee in the mocha pot is burnt? Why is mocha pot coffee so easy to overpower?
- Why can't cappuccinos be made takeout? What is the ratio of coffee to milk in a cappuccino? How thick is the milk foam in capuccino? What does Capuccino mean?
- How to make silky and strong salty mocha coffee? How to make a delicious mocha latte? What is the difference between latte and mocha coffee?
- How to use the Aiyue coffee press machine? Who invented Aiyue Pressure? What is the difference between Aiyue brewed coffee and hand-brewed coffee? What is the principle of coffee extraction from Aiyue Pressure?
- How to make the world's top coffee Yejia Xuefei? What are the characteristics of Yejia Shefi coffee? What is the flavor of Yejia Shefei? How to solve the blockage during lightly baked beans?
- What does long extract coffee mean? What is the difference between long-extract coffee and American coffee? What is the difference between Lungo and American coffee? What is Lungo Coffee?
- What does under-extracted coffee taste like? What are the characteristics of over-extracted coffee? How to tell if coffee is over-extracted or under-extracted?
- Why isn't Dirty hot? What is Dirty in espresso? What should I do with hot Dirty?
- Share the correct way to make hanging ear coffee! How much water should I use to make my ear coffee? How many stages does the water injection of hanging ear coffee need to be divided into? How much water does it take to put in hanging ear coffee? How to m