Plan to open a library, coffee shop, charcoal coffee, latest news

I. the market situation of the library coffee shop

At present, the coffee consumption market is still very competitive. The cafes outside all have the consideration and action of taking the readers attracted by the library as their potential customers, but they do not have a clear breakdown and positioning. In order to gain a foothold in the library for a long time, it is necessary to comprehensively consider all kinds of favorable and unfavorable factors, give full play to one's own advantages and create differentiated value for customers in order to operate a cafe that locates the library market.

Second, the target market scale of the library coffee shop

It is expected to receive 10,000 readers per day, so it can be seen that the market scale is objective and huge.

Third, the analysis of the target market of the library coffee shop

At present, coffee has become popular, in order to meet the needs of the majority of readers, coffee shops with special characteristics based on non-profit must also have a place in coffee competitors.

Compared with traditional cafes, library cafes have the following advantages:

People can not only chat in the coffee shop, but also listen to music or chat while surfing the Internet (providing mobile devices and dedicated service desks).

B. The target consumer group of the coffee shop of Baoan Central Library is the broad masses of readers in the city.

C. So far, Baoan Central Library Cafe is the first coffee shop in Baoan Central Library, and its competitive advantage is obvious.

D, its business model is for the purpose of non-profit, which is more easily favored by the majority of readers.

IV. Target Market Choice of Library Cafe

According to the above investigation and analysis, the target consumer groups of the Baoan Central Library Cafe are learning enthusiasts such as government personnel, urban white-collar workers, business people and some fashion students, who are more common in the library. its spending power can meet the requirements according to the current family economic conditions, and the coffee shop adopts a non-profit market model, and the consumption standard is easily recognized by the majority of readers.

Important Notice :

前街咖啡 FrontStreet Coffee has moved to new addredd:

FrontStreet Coffee Address: 315,Donghua East Road,GuangZhou

Tel:020 38364473