Location Analysis of Library Coffee Shop opening Program Coffee Machine

After our careful investigation, according to the principle of setting up the store, we decided to choose the location of the store on the ground floor of Baoan Central Library. The reasons why we set up this shop here are as follows:

1. Analysis of consumption potential:

Whether we can win in the fierce competition, the key lies in whether we can have a large number of fixed consumer groups, which requires that the location where the store is located must have a huge floating population and sufficient spending power.

2. Population consumption analysis:

The mainstream consumers of library cafes are government officials, urban white-collar workers, business people and some fashion students and other learning enthusiasts. Coffee shop provides readers with a different choice of leisure and entertainment places, high-quality, cheap, tasteful, personality and pursuit of the coffee shop will bring great attraction to all kinds of readers.

According to the survey, we found that most of the readers wanted the library to have a coffee shop. In their view, when they are tired of reading in the library, it is a good thing to have an elegant and comfortable place to drink coffee, drink drinks, rest and relax; a large number of consumers are objective, as long as they do a good job in the promotion of the coffee shop, we believe that these consumers will come to our coffee shop.