Domestic coffee costs eight home-made

"in a coffee shop, it is impossible for a cup of coffee under 60 yuan to be ground with imported coffee beans," Liu, the manager in charge of joining the business of Shangdao Coffee Company, told reporters. According to Manager Liu, due to the need for a series of additional fees for imported coffee beans, the cost of coffee beans has increased several times. as a result, almost all domestic medium-and low-grade coffee is made from domestic coffee beans, and this grade of products account for more than 80% of the entire coffee market.

At the same time, Mu Li, president of Nestl é Greater China, declared at Nestle's celebration of the 10th anniversary of the establishment of the Nestle coffee factory in Dongguan, Guangdong: "Chinese coffee farmers have grown and produced high-quality small seed coffee beans. Nestl é uses the world-class latest technology to process them into mellow and delicious coffee." Since 2002, Nestl é has acquired more than 3000 tons of high-quality small seed coffee beans produced in Yunnan. According to data provided by Nestl é, Nestle instant coffee now accounts for 80% of the entire Chinese coffee market.

Shangdao Coffee Manager Liu revealed that at present, the average price of Shangdao coffee in Beijing is 25 yuan per cup, the average daily sales of coffee per store is about 4000 yuan, while the average net profit of a cup of coffee is generally between 50% and 60%. According to data provided by Nestl é, the average person consumes four cups of coffee per person per year in Chinese cities, and only 20 cups per person per year, even in big cities such as Beijing and Shanghai. In Japan and Britain, each person drinks an average of one cup of coffee a day. Mu Li, president of Nestl é Greater China, said that China, which has a strong tea culture, has broad coffee consumption potential and is bound to become one of the largest coffee markets in the world. Mu Li said: "Japan and Britain are both world-famous tea culture countries, which have developed into a huge coffee market." he is confident that the "tea" in the hands of the Chinese will be replaced by "coffee."