The gourmet coffee strategy of Jamaica

Blue Mountain Coffee, known as the "aristocrat of coffee", is produced on the island of Jamaica in the Caribbean. The island runs through the mountains, and the slopes of these mountains are the main producers of Jamaican coffee. Pure Jamaican Blue Mountain Coffee perfectly combines the unique sour, bitter, sweet, mellow and other flavors of coffee to form a strong and attractive elegant flavor, which is unmatched by other coffee.

Blue Mountain Coffee can maintain its top status today, which is closely related to the local management policy. In 1932, Jamaica reduced the island's dependence on sugar exports through a policy of encouraging coffee production. Unlike most coffee-producing countries, the local government does not plant a large number of high-quality and poor-quality coffee in order to increase output, but to give priority to quality, preferring to sacrifice the output of coffee to ensure the quality of Blue Mountain coffee. Therefore, Jamaica is currently one of the countries with low coffee production in the world. Brazil, the world's largest coffee exporter, produces 30 million bags of coffee a year, while Blue Mountain produces only about 40, 000 bags a year.

More than 90% of Blue Mountain coffee is sold to Japan. For the very precious Blue Mountain Coffee, the packing and transportation mode adopted by the Jamaican government is also different. Unlike other coffees, Blue Mountain Coffee is not packed and transported in cloth bags at 60 kg / bag, but in wooden barrels at the standard of 70 kg / barrel. What is even more special is that each barrel is accompanied by a certificate issued and sealed by the Jamaican government to prove its pure pedigree, which is unique in the whole coffee industry.

The processing of Blue Mountain Coffee is also very exquisite. Strict and detailed standards have been established for processing, baking and packaging, and there are regulations on what kind of organic fertilizers are needed during the growth period. All are harvested manually at harvest time. Jamaica is also the last country to still transport coffee in traditional wooden barrels.