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South African brother creates four layers of chocolate cones with coffee

Published: 2026-07-17 Author: World Gafei

Last Updated: 2026/07/17, Have you ever tasted coffee in a four-layer chocolate cone? Dayne, a South African barista, once launched a photo-sharing topic called # coffeeinacone on Instagram. Since its launch in January, the topic has had nearly a million pictures, including videos, shared by netizens. Dayne's coffee shop is also attracting more and more customers through social media.

Have you ever tasted coffee in a four-layer chocolate cone? Dayne, a South African barista, once launched a photo-sharing topic called # coffeeinacone on Instagram. Since its launch in January, the topic has had nearly a million pictures, including videos, shared by netizens. Dayne's coffee shop is also attracting more and more customers through social media.

Born in Johannesburg, Dayne has worked as a coffee shop consultant for four years in Brazil, Australia and Los Angeles. After returning to his hometown, he wanted to do something different, so he ran his own coffee shop, Coffee In a Cone.

"the coffee industry in Johannesburg used to be highly competitive, but after all, it is not the third wave that is still limited to professional areas and difficult to move forward." Dayne said. From the research he has done in Australia, there is still a lot of room for the development of the coffee industry here.

Ice cream, crispy cones, coffee: three are best to eat together.

People like ice cream, coffee and chocolate, and the former digital marketing manager says he has decided to combine the three into a new product to attract customers.

"although the idea seems simple, it is not easy to pour coffee into a crispy cone covered with chocolate," Dayne said. Because the chocolate melts in the heat, and the shell is too thin.

So Dayne bought his own machine and made his own crispy cone. Although all kinds of flour have been tried, the chocolate melts immediately after it is poured into the coffee. Finally, Dayne mixed the four different chocolates and hardened them by adjusting the cocoa content. After a lot of "twists and turns", at present, all their production processes are fixed in one mode, which is convenient for production.

After solving the technical difficulties, Coffee In a Cone's success can be attributed to Dayne's use of social media.

He first created a hashtag called # coffeeinacone, "We treat the cone as a social product." People come to the store, photograph our coffee and share it on Instagram. " He also hired a person to run the store's WhatsApp account, an intelligent communications tool, to manage takeout orders.

This marketing strategy attracted the attention of Aviv Weil, who opened a store, part of a Facebook project, to help small creative industries. Will also often looks for ideas and creative products on social media.

"this is the most creative idea of running a coffee shop I've ever seen." Will found Dayne and offered him some help, including brand concept and goal planning, through the creative store.

They are creating an innovative market that combines perfectly with Internet platforms such as Facebook, Instagram and WhatsApp to achieve lasting publicity. They also use hotspot maps to monitor where these topic tags spread. "it has spread all over the world." Dayne said.

Source: NetEase News

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