Vivienne Westwood opened its first coffee shop in Shanghai K11.

Vivienne Westwood, the fashion queen of punk, has just finished designing a $25000-a-night luxury suite for the Hollywood Hotel in West London before opening a coffee shop. Now the world's first Vivienne Westwood Caf é will officially open in Shanghai K11 Shopping Mall.

Adjacent to the Vivienne Westwood store, the coffee shop has an open kitchen decorated with traditional English tea cans on the right side of the entrance. The whole cafe is mainly divided into two different theme areas, the "studio" with the backstage scenery of the fashion show, and the "teahouse" full of 18th-century French style. In the "studio" area, the white background paper extends from the wall to the floor of the dining area, while the design of the "teahouse" uses the wrong look that often occurs in his fashion works (Trompe lighting 39), and the ornate crystal chandeliers and wallpaper give people the feeling of being at the French court in the 18th century.

On the glass wall that separates the two themes, there is a big clock with the word "Worlds End" on it. The clock lasted 13 hours, and the hour and minute hands turned quickly counterclockwise. At King's Road 430 in London, the first store Vivienne Westwood opened with punk's father Malcolm McLaren in 1971 was called Worlds End, and there was a 13-hour reverse clock outside the door. Vivienne explains that everyone is born with a rebellious clock like this.

Vivienne Westwood's signed Saturn ring logo and plaid patterns are everywhere, and you will find them on porcelain plates and tea tray shelves, and even the cakes in afternoon tea are marked with Saturn rings.

Vivienne Westwood began fashion design in 1971. "unique personality" and "bold and unruly" may be the first reaction of the public when they see her work. As a representative of the punk movement, she gave rock'n 'roll a prominent appearance of rebellion and independence.

Vivienne Westwood has set the coordinates of the world's first coffee shop in Shanghai rather than in the UK, where the brand originated. Vivienne Westwood China told Interface News that it chose to open a coffee shop in K11, partly because it has the largest store in the world, and because K11, as a shopping mall that combines art and commerce, holds art exhibitions from time to time, which fits in well with the interests of designers. Of course, the rise in sales in China is also a big reason, with more and more Chinese brand stores in recent years. The brand has been preparing the coffee shop since it entered K11 in June 2014.

It can be said that opening a coffee shop abroad is like a big advertisement in itself. If luxury brands can offer luxury fashion and bags, why can't they show a high-quality lifestyle? What's more, coffee shops can bring the average consumer closer to the brand through a cup of coffee, while making it easier to spread on social networks.

Brian