Effie: I don't like coffee and architecture.

The Starbucks Tian Man Palace Table Sando Store, which opened in February this year, was designed by famous designer Kengo Kuma.

Ai Fei

To be honest, I don't like coffee, so I don't feel a cup of Starbucks on the desk of some colleagues in the company every day. For me, it is not refreshing, but insomnia.

For a long time, Starbucks did have an unstoppable share of the coffee market, but in recent years it has been obviously tired, too much competition, too many stores, and coffee really has nothing to do with hypocrisy and luxury. It may have a large number of loyal fans, but it will hardly be the "apple" of the coffee industry. This is the result of naked market competition. Starbucks is of course well aware of this, so in recent years, Starbucks concept stores have emerged all over the world, which is one of the new strategies. But before, several concept stores in the United States and Hong Kong, China did not give people too many surprises, Starbucks Control may be more concerned. However, the recent emergence of two concept stores is really eye-opening, if you can continue to maintain this level, it may be able to reshape the image.

The Tianmangong Biao Sando store in Taizai prefecture, Japan, opened in February this year, inviting Japanese designer Kengo Kuma Kuma to do storefront design. Kengo Kuma has always been good at using all kinds of wood to create a special architectural space, and this new Starbucks concept store will undoubtedly be another of his masterpieces. The coffee shop is located near the Tianman Palace of Taizaifu, a historic shrine in Japan, creating its own small world between a square plank by the side of the road, and the walls are decorated with diagonal cross strips with a thickness of 6 centimeters. this kind of wood decoration continues all the way to the interior space, covering the entire ceiling and creating a three-dimensional feel. In addition, the unique style of the storefront design is completed entirely in containers, avant-garde but integrated with the traditional streetscape, sitting in the coffee shop, as if in a bird's nest in the jungle, full of sense of security but also permeated with rare flavor of nature.

Another stunning new concept store just opened in Amsterdam, the Netherlands a few days ago. The store was located in a historic bank, so the chief designer Liz Muller naturally gave it the concept of "bank" and became the largest storefront in Europe, with an area of 430sq m. Liz Muller led a team of artists and craftsmen to design the interior of the Starbucks coffee shop, which has a large amount of oak furniture, classical Delft tiles and wall materials, all designed from recycled tire tubes. Similar to Kengo Kuma, the wavy roof inside the coffee shop is made up of 1800 individually cut pieces of wood, which seems to be a continuation of the idea, but different from Kengo Kuma's harmony style, permeated with an European-style atmosphere. At the same time, the designer also renovated the marble and concrete floors inside the space. At the back of the store is a bakery, where the lifting stage also provides performance space for live music and poetry readings, as well as top handmade coffee brewing services available only in concept stores, as well as specialty catering services.

Seeing these two storefront designs, I think that if there is such a concept store in Shanghai, I would be happy to soak in it every day. As a building space control, good design may make people do some things like "buying money and returning pearls".

(responsible Editor: cafe)