How to choose the location of a coffee shop? the first step in opening a coffee shop

Location of coffee shop (1): campus

With the rapid development of China's university industry, campus cafes have sprung up not only around the campus, but also on the campus. In particular, the emergence of a variety of university towns and the emergence of a large number of foreign students, so that the campus coffee shop has become an indispensable matching, such as Vox coffee and other coffee chains have long been seizing this market.

Location name: campus

Main target market: students, teachers, foreign students

Recommended business items: coffee, cultural salon, western-style light meals, conference services

Pricing strategy: medium price

Suitable area: 50 muri 100 square meters and above

Rent: the campus has the highest rent, but there is no business on weekends, national holidays, winter and summer holidays, so under the premise of the same rent, the actual utilization rate of the campus is relatively low.

Main advantages: the campus is undoubtedly the best choice for you to open a shop with literary temperament, you can live an ideal life of fishing for three days and drying the net for two days, and have a long holiday to let you go out to the place you like and do what you like. In addition, there are plenty of cheap labor, hourly workers, who can be hired, and there is little worry about shortage as long as they can fix the bar. The source of customers is relatively fixed, and some of them will be updated every year to form a benign customer base liquidity. Students will also be less picky about their products.

Main disadvantages: may be subject to more administrative intervention, from decoration to products to pricing and so on, especially pricing, administrative intervention is more likely. In addition, there are relatively few business hours, students' spending power and other factors are also worthy of attention.

Suggestion: the coffee shop in the campus needs more outstanding personality, culture and other added value, if the location can be located near the foreign student building, business will be better, it is best to bring some light meals.

Location of coffee shop (2): business district

Opening a coffee shop in the business district is undoubtedly a relatively high return on investment, especially now the growth rate of new business buildings is very fast, and it also gives many similar opportunities, the only problem is that the property owners in the business district are more willing to let large chains such as Starbucks in, so the general areas that can really be rented by us will not be very good, they need to mobilize a little interpersonal relationship to start.

Location name: business district

Main target market: White-collar workers and foreign employees

Recommended business items: coffee, take-out coffee, Western-style simple meals, business packages, conference services

Pricing strategy: medium

Suitable area: 15 muri 100 square meters and above

Rent: the rent in the business district is generally in the middle level, and some of the more remote areas will be very low, but it should be noted that the business district is operated before 18:00 every day, and it is closed on weekends and national holidays.

Main advantages: except for some top business districts, most business districts and development zones are surrounded by barren land, thus forming a certain monopoly, if your store happens to be open within some large companies, then the monopoly position is obvious, and if you not only open in some large companies, but also use their employee cards to settle expenses, then congratulations. The store is almost 100% profitable. The lunch of white-collar workers has always been a national problem, so there is a lot to do in the supply of lunch. In addition, the flow of people in the business district is relatively stable, and the income level is more secure, so that it is easy to measure whether your store can make a profit.

Main disadvantages: White-collar workers are undoubtedly one of the most picky people, and because of the low mobility of customers, if you can't guarantee the stability of quality, or have some food safety problems, it will be devastating.

Suggestion: coffee shops in the business district can go to two extremes, either take the luxury route to attract executives and foreign employees, or take the fast route, emphasize running volume, and attract ordinary employees through fast production, convenient service and affordable prices. Don't want to do all kinds of business.