The Core value of Cafe Entrepreneurship

As coffee makers, their job is not just to be friendly to coffee makers. They also have a very important job, that is, to spread the professional coffee spirit. Coffee beans are divided into many grades, and coffee shops with different consumption levels will provide different grades of coffee beans. But we can't judge whether a coffee shop is professional or not according to the level of coffee beans provided. No matter where the grade of coffee on hand goes, the coffee maker always has the responsibility to respect every coffee bean in his hand and use his best technology and strictest requirements to make a cup of coffee worthy of the audience. Of course, the coffee maker also has the responsibility to explain the culture and knowledge of coffee to his audience.

From the discovery of coffee to the present, from the growth of the coffee tree to the production of the first coffee bean to making this cup of coffee and finally delivering the coffee to the coffee drinker's hand, there is an extremely rich cultural knowledge that can not be said for days and nights. The inheritance of coffee culture begins when customers drink a cup of coffee in a coffee shop, because coffee makers may meet a customer who knows nothing about coffee all the time. The inheritance of coffee culture begins with the explanation of the coffee maker. Through the explanation of the coffee maker, maybe the customer will be indifferent, or maybe he or she will fall in love with coffee and succeed a coffee missionary.

The culture of coffee shop is reflected in these two aspects, the spread and recognition of coffee culture and the interpretation of friendship. And the coffee maker is the interpreter of this culture.

When I work in a coffee shop, I will proudly tell every friend: I am the owner here, you are my friend, I sell culture here.