ASEAN Coffee Makes Debut at China-ASEAN Expo Agriculture Show

Looking to explore authentic ASEAN coffee flavors without leaving China? The 10th China-ASEAN Expo now brings a focused coffee experience to its agriculture exhibition — a first in the event’s history. For coffee professionals and enthusiasts alike, this is a rare chance to sample high-quality beans from across Southeast Asia in one place.

From September 3 to 6, 2013, the agriculture exhibition area of the 10th China-ASEAN Expo will feature an expanded coffee section, showcasing premium coffee from ASEAN nations like Indonesia, Malaysia, Vietnam, Singapore, and more. This dedicated coffee zone is larger than in previous years and includes related equipment, processing techniques, and cultural displays.

What’s New About This Year’s Coffee Zone?

This year marks the first time ASEAN coffee has been displayed in the agriculture exhibition section of the China-ASEAN Expo. The coffee area has grown significantly, bringing together a broader selection of specialty-grade beans from multiple ASEAN countries. The setup is designed to make trade more efficient for buyers and offer immersive experiences for consumers.

Which Countries and Coffee Types Will Be Featured?

Key participating ASEAN countries include Indonesia, Malaysia, Singapore, Vietnam, and Thailand. Among the highlighted coffees are:

• Malaysia’s well-known white coffee
• Indonesia’s controversial yet famous “cat poop coffee” (Kopi Luwak)
• Vietnam’s strong black coffee and popular ready-to-drink options

The showcase also includes a variety of coffee equipment, brewing devices, and even franchise-related items. Additionally, visitors can learn about the cultivation techniques and cultural heritage of coffee in different ASEAN nations.

What Can Attendees Expect Beyond Just Coffee?

Beyond beans and machines, the exhibition will host a “China-ASEAN Expo Coffee Tasting Session.” Coffee brands from Indonesia, Malaysia, Singapore, Thailand, and Vietnam will present their offerings. Professional baristas will demonstrate latte art and other coffee skills, and attendees can try making basic specialty drinks themselves.

Why Is This Event Significant for Coffee Trade?

Since the first China-ASEAN Expo, ASEAN coffee producers — especially from Indonesia, Malaysia, and Vietnam — have regularly attracted Chinese buyers. Products such as Malaysia’s Old Yi Bao Coffee and Vietnam’s Vinh Coffee have gained popularity through the event. This dedicated coffee zone further strengthens trade ties and introduces Chinese consumers to diverse ASEAN coffee cultures.

Who’s Coming to the Event?

Businesses from Indonesia, Malaysia, Vietnam, and Singapore are actively participating. International buyers from India, Australia, Europe, and North America have also registered, with expected attendance higher than in previous years. The platform offers ASEAN producers better access to global markets and helps Chinese buyers discover high-quality regional coffees locally.

Frequently Asked Questions

When and where is the ASEAN coffee exhibition taking place?

The ASEAN coffee section is part of the agriculture exhibition at the 10th China-ASEAN Expo, held from September 3 to 6, 2013. The exact venue is within the expo’s agriculture display area, though the specific hall is not mentioned in the source.

What types of coffee will be showcased?

The exhibition will feature a wide range of ASEAN coffees including Malaysia’s white coffee, Indonesia’s Kopi Luwak, Vietnam’s black coffee and RTD options, along with beans from Singapore, Thailand, and other member states. Both single origins and blends are expected to be present.

Will there be hands-on coffee experiences?

Yes, the “China-ASEAN Expo Coffee Tasting Session” will include live demonstrations by professional baristas, showcasing latte art and other preparation methods. Attendees can also participate in basic coffee-making workshops.

Which countries are sending coffee businesses?

Businesses from Indonesia, Malaysia, Vietnam, Singapore, and Thailand are confirmed exhibitors. International buyers from India, Australia, Europe, and North America have registered to attend, indicating strong global interest.

How is this year’s coffee section different from previous expos?

This is the first time the ASEAN coffee section is part of the agriculture exhibition at the China-ASEAN Expo. The coffee area is larger, more organized, and includes related equipment, processing info, and cultural elements, aiming for a more professional and immersive experience.

Recommended FrontStreet Beans for Exploring ASEAN Flavors

To dive deeper into ASEAN coffee profiles, try FrontStreet’s PWN Golden Mandheling — a classic Indonesian offering with low acidity, heavy body, and notes of syrupy sweetness, often compared to molasses and dark chocolate. For something brighter yet still regional in spirit, their Brazil Queen Manor (Yellow Bourbon) highlights honey-like sweetness and ripe fruit from high-elevation processing, reflecting shared tropical growing conditions. These beans capture the depth and diversity you’d expect from Southeast Asia’s finest. Freshly roasted within 5 days · Orders placed before 17:00 ship the same day · Next-day delivery across most of Guangdong Province.