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The 10th China-ASEAN Expo ASEAN Coffee debut on the stage of Agricultural Exhibition

Published: 2026-05-14 Author: World Gafei

Last Updated: 2026/05/14, On September 36, as one of the new highlights of the 10th China-ASEAN Expo, ASEAN Coffee will be unveiled at the Agricultural Exhibition for the first time. The coffee exhibition area will expand its scale and bring together more boutique coffee from ASEAN countries to create a veritable coffee feast for buyers and consumers of various countries. ASEAN countries are recognized as the main producing areas of high-quality coffee in the world, and coffee exports are the largest in the world in 2012. ASEAN, with its independence

From September 3 to 6, ASEAN Coffee, one of the new highlights of the 10th China-ASEAN Expo, will be unveiled at the agricultural exhibition for the first time. The coffee exhibition area will expand its scale and bring together more boutique coffee from ASEAN countries to create a veritable coffee feast for buyers and consumers of various countries.

ASEAN countries are recognized as the main producing areas of high-quality coffee in the world, and coffee exports are the largest in the world in 2012. With its unique natural conditions, ASEAN has given birth to many coffee brands with high output, good quality and unique taste, which enjoys high popularity in China and has great market potential. Since the ASEAN Coffee Exhibition appeared in the Expo, it has received a strong response and has been deeply loved by buyers and consumers all over the world. The 10th China-ASEAN Expo ASEAN Coffee first appeared on the agricultural exhibition stage, together with related foods to expand the scale of the booth, making professional procurement more convenient and commodity trade more targeted, so that Chinese consumers can appreciate the culture of ASEAN coffee. It is understood that enterprises from Indonesia, Malaysia, Singapore, Vietnam and other ASEAN countries actively participated in the exhibition, and buyers from India, Australia, Europe, North America and other regions actively signed up, and it is expected that the number of buyers will be more than in the past.

The coffee on display this year tastes excellent and has a wide variety. Southeast Asian coffee, such as Malaysian white coffee, Indonesian "Kopi Luwak", Vietnamese black coffee and ready-to-drink coffee, which are popular with businessmen and consumers, are readily available. Coffee utensils and coffee production equipment, coffee chain operation and related supplies, as well as coffee planting technology and coffee culture in ASEAN countries will also be displayed at the agricultural exhibition. This will provide opportunities for ASEAN coffee production, processing and sales enterprises, and provide a broader platform for ASEAN countries to expand coffee exports, so that customers and consumers from all countries can enjoy authentic ASEAN high-quality coffee without going abroad.

Coffee brands from Indonesia, Malaysia, Singapore, Thailand, Vietnam and other ASEAN countries will jointly participate in the "China-ASEAN Expo Coffee appreciation Conference". The tasting will not only display coffee beans and coffee powder from various countries, but also have professional baristas to show pattern coffee on the spot. All registered participants can learn and experience the simple process of making pattern coffee.

It is understood that since the China-ASEAN Expo was held, many coffee enterprises from Indonesia, Malaysia, Vietnam and other ASEAN countries have participated in the exhibition every year, which are favored by domestic buyers and consumers. Malaysia Lao Yibao coffee, Nanyang coffee, Vietnam Venabian and coffee and other products are well known and loved by many consumers through the exhibition of the Expo.

(responsible Editor:)

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。