Really good quality coffee beans are still in short supply.

Nestle, as the largest buyer in Pu 'er region, said in a reply to our reporter,"In 2012, Nestle has further increased the purchase volume after exceeding the purchase plan of coffee beans this year. The total purchase volume this year is about 10,000 tons." It is understood that Nestle has increased its acquisition volume by 2000 tons on the basis of last year's acquisition volume and plans to continue to expand its purchase volume in the next five years.

As Starbucks raw material supplier,"slow sales" rumors, Yunnan Aini Group founder and chairman Liu Minghui also said on his micro blog, Will buy all Yunnan coffee farmers hands of high quality coffee beans. "If there are still 10,000 tons of coffee beans on the market, it still can't meet the orders of Aini in Europe, America and Canada, but it is difficult to buy good coffee beans at present," Liu Minghui said in an interview with this reporter.

Behind the coffee beans "being unsalable", the quality problem is even more worrying.

"Real good quality coffee beans are still in short supply." Liu Minghui said. Li Gongqin, deputy secretary-general of Yunnan Province Coffee Industry Association, also believes that due to ten consecutive years of rising prices, coffee beans of good quality and poor quality can be sold, resulting in coffee farmers and coffee enterprises neglecting quality control and control.

"The biggest loss is the middleman."

It is understood that the purchase price of coffee beans in Yunnan market is based on the price of New York coffee futures trading, also as small coffee, its price market follows the price trend of Colombia coffee beans.

In 2003, Colombia coffee bean prices fell to their lowest level since 2000, averaging 48.34 cents per pound, rising from 2003 onwards to an all-time high of 244.64 cents per pound in 2011, according to data on the International Coffee Organization's website.