How to make coffee shop business good Italian coffee boutique coffee

1. Know your brand

If you want your coffee shop to become famous locally, you must do a good job in designing the coffee shop brand. The brand can convey the coffee shop's business philosophy, market positioning and the overall quality of products. It not only helps you plan and use existing resources, but also allows customers to interact with coffee shops and bring them closer.

You have to infiltrate the brand into every aspect of the coffee shop business, from your LOGO to the decoration of the store, to the design of product packaging and the layout of the official website and social media home page, you need to build a brand system of high quality, easy to understand and unified theme, in order to attract the attention of customers as much as possible. Be sure to remember the three principles of the brand strategy of boutique coffee shops: 1. Your brand must reflect your personal value orientation; 2. It must be consistent with the market positioning of the coffee shop; 3. It must be able to tell customers a vivid and touching story.

two。 Find the right market position

What makes your coffee shop different? Accurate market positioning can be ultra-high-quality customized services for high-end customers or creative beverage services for young people. Did you set up a coffee shop to bring customers fresh and interesting boutique coffee, or first-class Italian espresso? Do you only offer local specialty coffee, or have you signed a special agreement with a plantation? Does the theme of your coffee shop have anything to do with coffee itself?

Once you have found the market position of the coffee shop, you must implement it into the theme of the coffee shop and let everyone know the uniqueness of your coffee shop. Only in this way will customers be willing to come to you for coffee.

3. take care of every single thing personally

Nowadays you can find all the knowledge you need on the Internet. Whether your toilet is blocked or your chair is a little loose, you can find corresponding teaching videos and instructions online. It is more meaningful to do it yourself than to let others help you.

Especially every coffee equipment in the coffee shop, you must learn how to repair them. If you call the manufacturer as soon as you encounter a situation, your maintenance costs will definitely exceed your budget. Not only that, the lack of understanding of coffee equipment will bring you many problems and difficulties, so you must learn how to care and repair coffee equipment.

Of course, when you encounter problems that you can't solve at all, be sure to turn to the right person for help. For example, in the picture below, the handle of my favorite kettle is broken. What should I do? A friend of mine who specializes in carpentry was a great help. He installed a wooden handle for my kettle, and the price for repair was less than the price of the new kettle. This kettle is now my favorite. It not only has a beautiful appearance, but also helps me reduce the cost of maintenance.

4. Understand the operating cost

In a famous TV program in the United States, a restaurant owner who was about to go bankrupt asked an expert in the catering industry for advice on how to turn losses into profits. In the following weeks, the expert taught the boss and his team the secret of the success of the catering industry. The first thing the expert did was to summon the management team of the restaurant, and then put the recipes on the table and asked one by one about the production cost of each dish. As a result, the boss hesitated, and the answer was a far cry from the real situation. The lesson of this program is: if you don't even know the production cost and profit margin of the product, you'd better launch the catering industry as soon as possible.

If the production cost of a product is ridiculously high, no matter how high the price you mark, it is meaningless. What you really need to focus on is the profit margin of the product. For example, although the price of cold brewed coffee is not high, but its production cost is very low, and the profit margin is extremely high, so cold brewed coffee can help you improve the profitability of the coffee shop more than other expensive and expensive goods.

5. Reduce cost and increase efficiency

No matter the size of your coffee shop, reducing operating costs is always the only rule for successful business. Find the loophole in the waste of resources and fix it in time. Keep a record of every penny you spend. Have you poured out too much milk? Have you wasted too much coffee powder? If so, you must correct it at once.

While it sounds difficult and a lot of money has been invested up front, setting up your own baking studio can improve the overall profitability of the coffee shop. Baking your own coffee can not only help you reduce costs, but also increase your understanding of coffee, and then continuously improve the quality of coffee and the overall service level of the coffee shop.

6. Keep repeat customers

Repeat customers are the key to the success of the coffee shop. According to Bain & Company, attracting new customers costs 6-7 times as much as retaining existing customers. Not only that, regular customers will recommend your coffee shop to their friends and relatives. Don't underestimate the power of word-of-mouth, which is far more effective than traditional print and social media marketing.

You don't need to customize the scorecard for repeat customers, you need to start with small things and give them a reason to come back here for coffee, such as giving them a free taste before launching a new product. You need to let them know that their every move is very important to the coffee shop. If a customer brings a friend, you need to thank them and make their coffee free. Only in this way can you retain repeat customers and your business can prosper with each passing day!

Remember, it's hard to do business, but with a small change, your career will become more successful. Keep the above tips in mind, reduce operating costs and increase product profit margins as much as possible, and you will find that coffee shop operations can become as interesting as you think!