Starbucks 'music strategy' cafe music you didn't know

Going to Starbucks to listen to music and buy a selection of CD once became a symbol of taste. But in February, Starbucks officially stopped selling physical CD. This was once interpreted as the failure of the Starbucks music revolution, but in fact, the music in Starbucks stores continues all the time, and sometimes even hear songs like "Shanghai Bund". Even in Chinese stores, what music is played is still decided by the Seattle headquarters, but overall, customer demand is becoming the decision driver of the coffee chain.

Now, Starbucks, which has abandoned physical CD, has announced a partnership with music streaming platform Spotify: 1000 million star card members in 7000 stores in the United States can use Spotify to make suggestions on in-store music, influence and even decide the store background song list; while 60 million Spotify users around the world can also accumulate rewards by paying subscriptions and listening to music, and then go to Starbucks to exchange free coffee. If you want to listen to Starbucks music when you are not in the store, Spotify will set up a Starbucks feature with store playlists, so that your ears can enjoy it at any time.

If Dove wanted to tell you last year that chocolate goes well with music, Starbucks wants to emphasize that coffee and music are the real couple and will soon bring the service to Canada, the UK and more. Such cooperation can also be found in Uber, which we are familiar with. Last November, Uber announced that it would connect Spotify to its own service, allowing passengers to connect to the in-car sound system through App, play and control in-car music, make a short journey with favorite music company, and resolve the awkward atmosphere with their masters.

Unfortunately, as we cannot use Spotify in China, we have no way to experience this wonderful sense of music control for the time being. But with streaming services booming, we can imagine what the future will look like: walk into a restaurant where a playlist of your co-editors is playing, and a lot of the music is about you and your lover. so this has become your favorite place to date and even hold weddings.