Suggestions on the Marketing and Operation of Cafe Cafe espresso mixed with beans

1. Free is better than discount

Even if your coffee is delicious, it is very difficult to cultivate a fixed consumer group. So why not find some other way to keep the guests who visit the cafe every day? Free coffee is probably the best idea. Why not discount coffee? First, discounts can not arouse the enthusiasm of customers. Second, discounts will make goods look cheaper and of poor quality. So, how should we provide free coffee to our customers? The best way is to use a scorecard. Don't worry, the printing price of the card is very low. You need to provide scorecards for customers who are most likely to visit the cafe repeatedly, such as employees of local companies, students, hospital workers, or people who pass by frequently. Don't forget to advertise yourself while handing out your scorecard.

two。 Cooperate with local real estate agents

If there are several real estate agents near your home, don't hesitate to discuss cooperation with them. Real estate agents need to provide customers with some preferential policies, such as coffee coupons, etc.; you also need to better promote yourself and ask the agent to help you put out flyers. This is definitely a win-win decision.

Please don't do this. No one will believe it.

3. Do something different.

It may not sound easy, but it's not as difficult as you think. Let me give you an example: I worked in a cafe five years ago, and we decided to fill our own iced coffee. We designed a glass bottle with some original icons painted on it. The designer of the icon also shared his design ideas on his blog. Unexpectedly, within a few weeks, several domestic and foreign journalists wrote articles specifically for this purpose. As a result, the bottle received a lot of attention before it was officially released. Nowadays many cafes follow our example of making glass bottles. This is what I call something different.

Among them, the role of the network can not be ignored. The Internet is the best medium for people to spread by word of mouth, but the most important thing is to do something meaningful and worthy of attention.

4. Make good use of online social media platforms (such as Facebook, Wechat, Weibo, etc.)

I have to say that advertising on Facebook can be said to be the cheapest and most effective. Why? Because the customers you are targeting are screened, you can block out those who are not interested. The problem with advertising on traditional media platforms is that most of the money and experience you spend is ineffective.

This is very important for local cafes. You can advertise only to those who live or work nearby and provide them with some interesting, different, personalized information. Remember, don't write as pointless as traditional advertising.

5. Establish good relations with local social groups

Integrate into the local social environment and establish a harmonious relationship with schools, social groups, churches and so on. The purpose of doing this is not simply to promote yourself, but to talk to the local people and build friendships. People always support people they know well. You can participate in public welfare activities organized by local social groups and often communicate with people face to face and exchange feelings.

Why can't ordinary membership cards work?

I admit that membership cards are a good idea, and the customer base will be relatively more fixed. But now all cafes and restaurants are issuing membership cards, and its effect is not as good as it used to be. Moreover, membership cards will increase production costs by 10%. Instead of spending this money on membership cards, make good use of the money and spend it on other more creative marketing ideas.