Yunnan Land Reclamation relies on coffee farms to build an innovative and entrepreneurial platform to achieve full coverage of colleges and universities in the province within three years.

Outside the pavilion, the red and blue buildings complement each other with small bridge and flowing water at the door; inside, elegant music is accompanied by a strong aroma of coffee-an intuitive feeling of the coffee farm jointly created by Yunnan Land Reclamation Group and Yunnan University of Finance and Economics. The coffee shop is adjacent to Zhong Zhengshan gallery. Since it opened in October 2015, it has almost become the preferred place for leisure gatherings of teachers and students and surrounding white-collar workers.

This is the first coffee farm built by Yunnan Land Reclamation Group in colleges and universities. at present, Yunda stores, agricultural university stores, science and technology stores have opened one after another. However, leisure parties are not the main theme of the coffee shop. Because, here is not only "coffee every day", but also "weekly salon", "monthly roadshow", holding coffee to collide with ideas, together to find a way to start a business is the theme that the coffee shop wants to convey.

One cup of coffee, three dreams.

Because it is the summer vacation, not many people come to the coffee shop of Yunnan University of Finance and Economics to spend money, but there are still twos and threes of people sitting together to discuss a topic.

Although the store manager Wang Keqi only came to the store in February this year, he has become accustomed to it. She, who only graduated from college in 2013, gave up her good job and came to the cafe to do everything in management. "the coffee shop is not big, but it is a big platform for me, and the management expertise I learned before can finally come in handy." Wang Keqi told reporters that since the launch of the coffee shop, it has been very popular among school teachers and students as well as surrounding white-collar workers. among the current consumer groups, about 1 big 3 are students, 1 big 3 is a teacher, and 1 big 3 comes from outside the school, and the daily turnover has reached about 2000 yuan.

Unlike Wang Keqi, who is committed to practical management, barista Wang Kangyu gave up his previous job in a coffee chain because he liked the college atmosphere. "the atmosphere here is much better than that of a coffee chain. I want to work here while taking the scae lecturer qualification test, and then there is room for further development." Wang Kangyu told reporters that scae is the European boutique coffee association, its certification qualification examination is widely recognized around the world, colleges and universities have a very good learning atmosphere, can help him pass the exam as soon as possible.

As a matter of fact, only Wang Keqi, Wang Kangyu and another barista in the whole coffee shop are full-time, while the rest of the staff are part-time students from Yunnan University of Finance and Economics, with hourly wages ranging from 6Mel to 10 yuan. Although Hu Yuxuan, who just came to work for a month, was paid 6 yuan an hour, he still enjoyed it and even gave up his summer vacation.

"because I like coffee, I have learned some knowledge about coffee before, but it is far from the actual operation." Hu Yuxuan said that he is more concerned about rare learning opportunities than part-time hourly salary. "it has always been my dream to open a cafe. I have participated in the Challenge Cup Entrepreneurship Competition and the Campus Marketing Creative Competition with coffee as the theme."

The coffee team is ready to go.

If the coffee farm itself provides a good platform for a group of people, including Wang Keqi, to realize the "coffee dream", then the innovative and entrepreneurial platform built by Yunnan Land Reclamation Group relying on the coffee farm allows more people to take their dreams to the road.

"Cafe does not simply provide work-study jobs, its public welfare is far greater than its economic value. In the coffee shop, it has become the norm to have coffee every day, salons every week, and roadshows every month. " Xu Zhiyong, factory director of Yunnan Coffee Factory, a subsidiary of Yunnan Land Reclamation Group, said that "Weekly Salon" refers to the gathering of influential young entrepreneurs in Yunnan province. in the coffee shop to carry out weekly entrepreneurial story salon, in-depth interviews and other activities; "monthly roadshow" is for many entrepreneurs to actually carry out projects, student entrepreneurship projects to build school-enterprise cooperation bridges to promote project formation.

While guiding students to innovate and start businesses, Yunnan Land Reclamation Group also plans to combine with the original incubators of colleges and universities to cultivate two coffee entrepreneurial teams in each university. Yunnan Land Reclamation Group will provide financial, technical and team-building support according to the entrepreneurial plan to help entrepreneurial teams land projects and promote Yunnan coffee brands.

Not only that, with the help of Internet thinking, every future speech and roadshow will also achieve multi-point connection and real-time communication through China Mobile's modern video and audio transmission system, and the entrepreneurial products of the student team can also be fully displayed and sold on the online platform, further helping students to complete the whole process service of "from production to sales".

"We plan to complete the construction of 20 university cafes within this year, achieve full coverage of 71 universities in the province in the next three years, and further promote this model to colleges and universities across the country, so that innovation and entrepreneurship can continue to ferment." Xu Zhiyong said that with the help of the university coffee farm model, Yunnan Land Reclamation Group can not only cultivate more coffee consumer groups, but also enhance the influence of Yunnan coffee brands, let more people know Yunnan coffee and like Yunnan coffee, and really be able to cultivate and change the tasting habits of a generation of people, so that coffee can form its own drinking characteristics in China.