Is it acceptable for Pacific Coffee to open 75 fancy stores last year?
The preview of members' rights and interests released by Pacific Coffee on January 21 shows that Pacific Coffee continues to organize themed coffee workshops, with masters explaining coffee knowledge professionally and brewing coffee under the guidance of professionals. In addition, Pacific Coffee will also be linked with movies, plays, concerts and other performance activities to attract targeted customers.
With the rapid development of the Internet, many coffee shops have also increased their investment in social platforms. Lan Yi said that Pacific Coffee has always invested heavily in the Internet, both with Wechat and launching APP at the end of December. Pacific Coffee APP not only has the functions of e-card and query of nearby stores, but also launched an e-book reading platform, which opens more than 10 e-books for free to Taika members. Lanyi told reporters that Pacific Coffee takes APP as its opening and hopes to cooperate with more enterprises to increase additional business.
In fact, in December last year, Tmall's official flagship store officially opened, mainly selling star gift cards, star enjoy cards and beverage coupons, of which 1999 of the metal black enjoy cards were sold out on the first day of business. Starbucks achieves online and store experience through Tmall's flagship store.
"Weibo is very good at social marketing. It is the most successful of all restaurants in the Starbucks era, so it has a strong community around which to sell a lot of things, card coupons and a lot of related products." Tian Guangli told China Business Daily that not opening outlets means that companies cannot benefit from the Internet or from operating fans. Whether it is WeChat or Taobao, the platform can turn its fans into revenue at any time.
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British coffee brand COSTA will set up shop in Tianfu, Cade, Chengdu.
COSTA's story begins in London's Old Paradise Street in 1971, when two brothers Bruno and Sergio Costa from Italy, with a passion for irresistible coffee, created COSTA's unique mocha Italian mixed coffee beans and opened their first coffee shop in central London. In 1988, coffee production was relocated to a new location on Old Paradise Street in London's Bronx.
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China's first coffee testing laboratory starts construction
It was learned from Yunnan Pu 'er Entry-Exit Inspection and Quarantine Bureau that the construction of the national key coffee testing laboratory was started in Pu' er City, marking the birth of the only national coffee product professional laboratory in Yunnan Province. Coffee cultivation in Pu 'er City began at the end of the 19th century and began to develop industrially in 1988. In 2015, the coffee planting area of the whole city was 757,000 mu, with 402,300 mu put into production and 39,900 tons of output.
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