Let's play fashion culture together in the cafe

There is a famous coffee saying: I'm not at home, I'm in the coffee shop; I'm not in the coffee shop, I'm on my way to the coffee shop! Why do many people deliberately go to the cafe without drinking coffee? I think this is because drinking coffee is not just drinking coffee, it is a kind of culture and a way of leisure. People in many parts of the world are understanding and interpreting their own coffee culture in different ways, and coffee is becoming the latest indicator to evaluate the modernization and fashion of cities. Most coffee shops either sit on the ground floor of high-end office buildings or wait silently in a corner of luxury shopping malls. Cafes have been commercially made into "meeting" places by the middle class. With the rapid economic development of China, the coffee market is developing rapidly in China. From major international chains to many small coffee shops, a variety of coffee retail enterprises continue to emerge in China. Opening a coffee shop has gradually become a good way to tap business opportunities.

Walking along Panfu Road in Guangzhou, you will find all kinds of restaurants on both sides of the street, such as hot pot, Cantonese cuisine, Sichuan cuisine and Hunan cuisine. It's got everything, all right? On the other hand, Miss Zhang's "my Coffee" is very different in many Chinese restaurants. although she stays quietly at one end of this pile of restaurants, quiet and elegant, it has become a special scenery in this area. Work first and then be the boss this is a small cafe, into the coffee shop, the room is flowing with quiet notes, elegant, exquisite decoration, full of petty bourgeoisie atmosphere everywhere. The storefront is about 100 square meters, and the hall is dotted with eight or nine tables, as well as three small boxes with different amorous feelings, tatami sitting on knees, and elegant and comfortable European customs. In Miss Zhang's words, it can be said that although the sparrow is small, it has all the internal organs. As a native of Heilongjiang, Miss Zhang has never been to the south before. after graduating from university, after careful consideration, she decided to come to Guangzhou and take a look at the business opportunities that exist everywhere in Guangzhou, an economically developed coastal city. In this way, she never worked in her hometown, and Miss Zhang came to work in Guangzhou with the army going south.

Because of her interest in food and beverage, especially in drinks, Miss Zhang came to Guangzhou to work in a chain store that is more famous in Taiwan. While working, she learned about food culture and slowly accumulated experience. A few years later, feeling that he had a certain understanding of the catering industry, he decided to change from a migrant worker to an operator and open his own catering restaurant to be the owner. Anyone who has followed the fashion of opening a coffee shop and eating and drinking knows that the location of the shop is very important, and Miss Zhang is no exception. I like to open a shop in Panfu Road because there are a lot of people lining up in the nearby restaurants every day. Since this area can attract so many diners, and people who like to eat food often like to try different styles of food, it is better to open a restaurant here. So what kind of restaurant should I open? After investigation, Miss Zhang found that in China, people are more and more fond of coffee, and the resulting "coffee culture" is full of every moment of life. No matter at home, in the office, or on various social occasions, people are tasting coffee, which is gradually associated with fashion and modern life, and the coffee shop has naturally become a good place for people to relax, talk, listen to music and rest. Coffee has also gradually developed into a culture, whether freshly ground coffee beans, or just brewed hot coffee, are emitting a rich aroma, intoxicating. So "my Coffee" opened. Learning to do management and public relations because it is her first time in business and has just completed the transformation from a migrant worker to an operator, Miss Zhang said that she has also encountered a lot of problems that she cannot cope with. The deepest impression is that when it first opened, a group of people came to the coffee shop, the health bureau and the tax revenue, which blew up this place of more than 100 square meters. When I was a boss for the first time, I had never thought about these management problems before. I was frightened by having to deal with so many inspectors at once. At that time, I thought there was something wrong with my shop, and I was as anxious as an ant on a hot pot, so I found that my public relations ability was still relatively poor. After that inspection by various departments, people have learned a lot. They can no longer just work hard as they did in the past. As a boss, the most important thing is to manage the operation of the whole store macroscopically.

It is not easy for a chef to be a boss, from selecting the location of the store, decorating, handling all kinds of licenses, inviting staff to opening business, Miss Zhang has done it herself. After careful consideration, Miss Zhang believes that opening a pure coffee shop is not enough to attract guests, and it must also take drinks as the theme, with a variety of snacks, so there is some emphasis on the employment of staff. Open a restaurant, open a small shop, manage the store and manage people at the same time. For the selection of staff, mainly the chef should be strict, the quality of the chef will directly affect the signboard of the store, whether there are repeat customers depends on whether the chef's kung fu is home. For employees who make coffee and make various drinks, the requirements are relatively less stringent, and it is OK to hire staff who are savvy and able to mix. Very often, it is Miss Zhang, the boss, who personally teaches the preparation of drinks. Of course, as the boss, we should always make innovations and try to mix different drinks to greet the guests. Although the sparrow has been a coffee shop with all the organs for more than two years, Miss Zhang found that during the day, most of the guests here are business guests in twos and threes, or young lovers, so there are generally fewer guests during the day, and it can be said that there is a watershed in a day's business. there will be a lot of people at night, after all, entertainment time is mostly concentrated in the evening. As the business hours of the day are from 10:00 to 2 am, Miss Zhang is almost the only one here from the morning to the afternoon. During this time, the staff only have a rest, and it is enough for one person to cope with it.