Analysis on the spread and Development Market of Coffee in China
Analysis on the spread and Development Market of Coffee in China
For Chinese people, for a long time, "coffee" and "instant coffee" are two interchangeable terms. Until the entry of Starbucks in the United States and teahouses in Hong Kong, people began to realize that coffee was not instant coffee, but something else. What is it? It's fashion. It is the abstract painting, jazz and aggressive coffee flavor of Starbucks; it is a half-tea and half-coffee drink in a teahouse, such as "Yuanyang". Served in exquisite white porcelain plates, it is served with dishes by the waiter. The former, because it is more exotic and fashionable, has become another noun for coffee after "instant coffee".
The history of coffee introduced into China is not long, and it was not until 1884 that coffee was first planted in Taiwan. In the mainland, the earliest coffee cultivation began in Yunnan. At the beginning of the 20th century, French missionaries brought the first batch of coffee saplings to Binchuan County, Yunnan Province, and coffee began to be grown on the mainland.
In terms of natural conditions, many parts of China are very close to Latin America, South America, India, Indonesia and other places, with congenital conditions for coffee cultivation. However, Chinese people have been drinking tea for thousands of years. As the origin of tea in the world, there is more or less resistance to coffee as a foreign beverage in consumption habits and concepts. Therefore, for a long time after coffee was introduced into China, coffee cultivation did not receive enough attention, and the expansion was extremely slow.
Until recent years, with the impact of foreign culture and way of life, people's drinks have become increasingly diversified, coffee has entered more and more of the lives of ordinary people, and coffee cultivation has gradually developed. China's coffee consumption is rising year by year, forming a huge potential consumer market.
The great potential of China's coffee market can not be ignored. Some internationally renowned coffee companies have chosen Shanghai as their production base and adopted a long-term strategy to expand the Chinese market. At the same time, China is also actively cultivating its own coffee planting base. Yunnan Province in China is very close to the coffee growing areas of Colombia, in which Simao, Lincang, Dehong, Baoshan and other areas have begun to develop coffee planting industry, and the quality of small-grain coffee has been fully affirmed by international coffee organizations. Industry insiders predict that in the near future, these regions will fill the gap in China in the world coffee planting map.
Today, there are considerable coffee planting bases in Yunnan, Hainan, Guangxi, Guangdong and other provinces in China, and some world-famous coffee companies, such as Maxwell, Nestl é, Colombia and so on, have set up branches in China. They not only sell coffee products to China, but also purchase coffee beans from coffee planting bases in China, which not only promote coffee sales in China, but also promote the development of coffee planting industry.
In the 1930s, the earliest cafe in Shanghai opened on the Bund for foreign sailors to enjoy their coffee, perhaps with a sense of relieving homesickness. Coffee at that time was called "cough potion" by Shanghainese. Of course, this is just a segment of the Shanghai Cafe. In Shanghai at that time, there were many overseas Chinese who returned from overseas. They kept the habit of drinking coffee in their lives-not just going to the cafe. More often, they taste strong coffee in their own restaurant or living room.
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