Russian natural coffee powder sales increase
In 2006, the total volume of Russian coffee market reached 11.9-126000 tons, an increase of 4.57% over 2005. In the last three years, the growth rate of the market has been maintained at 4% Mel 5%, while the total Russian coffee market grew by 3% in 2006.
The growth of the market is due not only to the increase in coffee consumption, but also to changes in the consumption structure-consumers tend to drink high concentrations of coffee. The fastest growth in sales is natural coffee powder, which grew by 18% in 2006. Freeze-dried coffee has the largest sales volume, followed by granular coffee, followed by coffee powder. These three types of coffee account for 68% of the market. When measured by sales, freeze-dried coffee has the largest sales, accounting for nearly 50% of total sales. In 2006, freeze-dried coffee outsold granular coffee for the first time. This result is caused by a long-established consumption trend-consumers tend to buy high-quality coffee such as natural coffee and freeze-dried coffee. The market share of granular coffee, coffee powder and coffee mixtures is decreasing, and the per capita consumption of consumers is growing faster than that of the coffee market. The decline in the number of Russian residents is the reason for the relatively slow growth of the coffee market. In 2006, Russians drank an average of 278 cups of coffee. In the five years from 2003 to 2007, sales in the coffee market increased by 20 per cent and 83 per cent.
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The first Asian Coffee Annual meeting was held in Mangshi, Yunnan.
China Economic News reporter Liu Ying reported that the first Asian Coffee Annual meeting was held in Mangshi, Yunnan Province on November 18-19, and Mangshi became the permanent venue of the Asian Coffee Annual meeting. This is the first time that the World Conference on Coffee Science has been held in an Asian country. More than 400 experts and scholars from nearly 60 countries and regions and coffee producers, entrepreneurs, scientific and technological workers and governments of some coffee producing areas in China
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Starbucks, which sells coffee, plans to sell tea seriously in China. Let's start with tea bags.
Teavana is a brand founded by a couple in 1997. They hire professional purchasing teams to buy high-quality tea from tea gardens around the world, tea merchants (including, of course, Chinese) at high prices, then mix them into special teas and sell them online and in brick-and-mortar stores. Before the acquisition of Starbucks, Teavana mainly sold its own assembled bulk tea, including China's West Lake.
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