Starbucks launched a pumpkin-flavored latte that collided with McDonald's McCoffee.
In the United States, the stronghold of Starbucks and McDonald's, McCoffee currently accounts for 3.6% of the single-cup coffee market, while Starbucks' market share remains at 14.8%.
But in the face of McCoffee's accelerated expansion, Starbucks, which continues to signal a transformation, has shown greater ambition.
Starbucks, which once said "never sell food", removed the word Coffee from logo in 2011. In 2012, it bought La Boulange, an American bakery chain, and a large number of baked goods and sandwiches were officially sold in Starbucks stores. It has even tried to launch late-night drinks in 32 stores in Chicago, Seattle, Portland and Los Angeles-trends that suggest that Starbucks is moving from a coffee brand to more like a restaurant chain.
Constrained by the overall downturn in the US catering industry, both Starbucks and McDonald's are not doing very well. However, even though Starbucks has delivered lower-than-expected results for three consecutive quarters this year, it is still growing faster than McDonald's. And it still looks more popular than McDonald's because it bypassed unhealthy label foods such as hamburgers and French fries from the start.
But the competitiveness of McCoffee is another matter. In addition to the existing channel advantages of McDonald's stores, it is cheaper than Starbucks, but McCoffee needs to think more about how to get rid of its "greasy" image-- which is also a headache for McDonald's-- it launched its own coffee beans and capsule coffee products in January this year as a step to strengthen the coffee brand, but whether it works in the end depends on whether young people will pay for it.
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There are more and more subdivided types of water and concept aquatic products-special water for brewing coffee is launched in the United States.
Founder Frank Manale previously worked as an environmental consultant and majored in water-related issues: pollution assessment and remediation of soil and groundwater. Another startup member is Ralph Henn, who has 14 years of experience at Community Coffee, a coffee company in Louisiana. They started the development of Aquiem water at the University of Louisiana six years ago, in January this year.
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Kopi Luwak Why are so many people addicted to a piece of poop?
Ruthless Kopi Luwak (in large quantities): civet cats are caught illegally (Indonesia requires a license to catch wild animals), sold to farmers, who keep them in cages, feed or even feed coffee fruits in large quantities, and then collect excreted coffee beans. Illegal capture is very cruel, set traps, with wire around the neck of the civet, many of the captured civets have been disabled. As a job,
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