Learn to guide customers to drink coffee with Pacific Coffee.
Franchise business in cities
Similar to other coffee products, Pacific Coffee started its franchise business as early as 2009.
It is reported that Pacific Coffee's joining mode is urban agency system, that is, Pacific Coffee provides franchisees with comprehensive operation support, including unified store brand image, unified operation management supervision, unified marketing promotion, unified commodity and food planning, unified employee training system and unified logistics procurement supply chain.
At present, Pacific Coffee's franchisees in Singapore, Malaysia, Cyprus, China Macao and Luoyang, Nanchang and Ganzhou in mainland China have maintained good and stable continuous development with the support of the headquarters. At present, Pacific Coffee is actively exploring new markets, radiating with Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu and Xi'an as the core. Franchise business can be opened in cities with appropriate economic scale.
According to the information obtained by the author, the current franchise policy of Pacific Coffee in 2016 is: the franchise contract period is 10 years, and the franchise fee starts from 1 million yuan. In terms of the number of stores opened, the minimum number of stores opened in a single city is 5. According to the differences in city scale and business environment, the requirements of each city may vary. In addition, Pacific Coffee also requires franchisees to have good store operation management capabilities, including: recruitment, training and other personnel management capabilities; ordering, sales and other commodity management capabilities; and accounting sales, gross profit, cost control and other business value management capabilities. If you meet the above conditions, you are one step closer to joining hands with Pacific Coffee.
By the end of July, the coffee brand, born in Hong Kong in 1992, had nearly 500 stores worldwide and more than 300 stores in the mainland of China. There is no doubt that Pacific Coffee is constantly strengthening its core competitiveness and risk resistance at a time when the consumer market is constantly changing.
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