The coffee market is constantly evolving-what is the current coffee market
Reported that although not most people can not do without coffee every day, but this kind of coffee fans have become more and more. Uncle Dou, founder of Haofang Baking in Beijing, said that over the past 10 years, coffee consumption in the mainland has continued to rise, reaching double digits every year, but until now, the annual per capita consumption of coffee is only more than 4 cups. While neighboring Japan and South Korea are 340 cups and 300 cups respectively, the figures in Europe and the United States and other countries are even more staggering. Even in Taiwan, each person has an average of 100 cups per year.
According to a report by Taiwan's Zhongshi Electronic News on March 2, more and more coffee shops are stationed in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, which has become a new urban landscape. For the growing number of coffee fans, coffee is no longer just a simple drink, especially making coffee shops has become an indispensable part of the life of the new generation.
Therefore, in the face of the current situation of rapid development, overcapacity and oversupply, all commercial organizations and business functions are to meet and serve the real needs of target customers as the direction of development. Whether it is the commercial office buildings of TO B or the shopping malls and community shops of TO C, service functions should be added to meet the consumption needs of most customers, thus enhancing the viscosity of customer consumption. Experience shows that when you establish a relationship with a client, he will give you something back. All opportunities lie in the change of consciousness and the attempt of courage.
With a large number of post-85-90 new people pouring into the society, their consumption patterns, consumption habits and even behavior tracks are far from the traditional post-60-70 generation. They can't be satisfied with two things. They don't like the boring working environment or working style. They like fresh and interesting things. They like to share. They like to work, shop and do activities in a relatively relaxed environment. More importantly, we find that most young people like coffee, the unpredictable nature of coffee, the relaxing function of coffee, and the versatility of coffee, which can better explain the characteristics of young people's love of beautiful things. greatly meet their inner needs and show their flamboyant personality.
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Coffee controllers have a lot of confusion in the process of making coffee-how to operate it correctly
According to the advice of Hunton's article, it is really not recommended to use pure water to make coffee. Coffee made with pure water tends to taste dull and lack a sense of hierarchy. But do not use mixed-brand mineral water or mixed-brand barreled water. Once there is a peculiar smell in the water, it will be more obviously magnified in coffee. Baristas often attach great importance to the quality of coffee beans, the manipulation of coffee and coffee.
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The coffee industry is booming all over the world-consuming big data to find out the development of the coffee industry.
In China, although the coffee industry started relatively late, various types of cafes blossom in China, releasing their own coffee charm. It can be said that Beijing, Shanghai and Guangzhou is a good area for the development of the domestic coffee industry, and the coffee consumption in these places still lags far behind that of the world. It can be seen that the development potential of the domestic coffee industry is still relatively large, and there is a lot of room for development.
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