Global coffee production in 2017
Global coffee production in 2017
In the first half of the year, the main export markets of Vietnamese coffee were the 28 member states of the European Union and the United States, of which Vietnamese coffee exports to EU countries reached US $738 million, an increase of 8.6% over the same period last year, accounting for 43.2% of the country's coffee exports. Vietnamese coffee exports to the United States reached US $222 million, an increase of 39.1% over the same period last year.
Under the influence of the devaluation of RMB, many brands in the domestic coffee industry are facing tremendous pressure and are collectively trapped in the entanglement of "price increase and quantity reduction". Despite the loss of profits due to the devaluation of the renminbi, the prospect of China's coffee market is promising. Industry insiders estimate that the growth rate of China's coffee market is getting faster and faster, and the market sales volume is expected to exceed 150 billion yuan in about two years.
Market demand has played a good role in promoting the development of the domestic coffee industry. Yunnan, as a major coffee province in China, is constantly strengthening the international trade of coffee by making full use of its location and resource advantages. In 2015, the first "Yunnan New Europe" international freight railway line was opened, followed by the "Chongqing New Europe" post-valley coffee international special train to strengthen the international trade of Yunnan coffee.
In the face of the ice and fire of the coffee market, various brands have taken various measures to seek a breakthrough to occupy the high ground of the market. Recently, Starbucks announced that it would change its frequently complained "medium cup" to ABC level 3. In June this year, Starbucks also raised prices across the board, the first price increase since 2012.
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