There are many reasons why the "most expensive" cafe in China closed in less than a year.

"Carat Coffee doesn't put too much energy into coffee. It's more about service. How much can you sell coffee for? Carat Coffee still wants to position itself as a high-end group serving Internet finance, focusing on relying on Shenzhen Online Loan Industry Association to build a platform for online and offline investor docking, project docking, business negotiation, brand promotion and media promotion through a large number of high-net-worth customer groups.

In dealing with shareholders 'rights and interests, he said: Kla Coffee will first join several big investors to run the cafe, and then introduce other minority shareholders after the business model and operation are stable. In the future, carat coffee will eventually go to the capital market.

The closure of carat coffee also reflects changes in the entire online lending industry.

The mutual gold industry has changed from a reverse attack to a centralized trend of strong and constant strength, and the signs of going to P2P are very obvious. Any attempt to fool by telling stories has been exposed naked to the public after the tide of capital has receded.

Some industry insiders commented that if it was the idea of wool coming out of pigs, it could only be said that the pigs on the tuyere were dead and the wool was picked up, so the owner of Kela Coffee could only close the door.

In addition, this coffee shop, because of its poor layout, can only accommodate about 30 people at a time, so there are very few events held there.

Moreover, although the daily operating cost exceeds 30,000 yuan, an afternoon event costs only 2000 yuan, including drinks and refreshments, and there is little profit.

In addition, there are Starbucks and Aix Coffee chain coffee shops nearby. From the coffee category alone, business competition is fierce.

Insiders revealed that in order to decorate at that time, it took 200,000 yuan to buy books alone, and some books were still used to spread glass partitions on the ground.

In addition, according to a cafe manager who declined to be named, the daily rent and operating costs of carat coffee exceed 30,000 yuan, and the annual operating costs exceed 10 million yuan.