Cross-border cooperation in coffee and other industries will become a trend

Cross-border cooperation between coffee and other industries will become a trend. at present, some cafes at the forefront of the industry have cooperated with movies, fashion media and TV dramas, and have received good results. What changes will be brought about by the integration of the coffee industry with luxury goods, private stores and financial industries in the future? we will wait and see.

Cafes can also be combined with private shops. In addition to coffee and exquisitely decorated environment, the cafe also sells almost all the furniture and decorations, such as dining chairs, tables, wall clocks and so on, which customers can take away as long as they like.

Cafes can be combined with luxury goods. Many luxury brands have coffee shops. For example, Gucci has opened two coffee shops in Florence, Italy, and Tokyo, Japan. The treasure of the town shop in Gucci Cafe in Ginza in Tokyo is not coffee, but Gucci chocolate used to match coffee.

Coffee shops can be combined with the financial industry to create a new business model. For example, Korean-style coffee shops have partnered with banks to launch the first coffee bank, with a special space in the cafe with a bank "visual counter" machine and two self-service deposit and withdrawal machines. there is also a bank staff to provide services to customers at any time. Customers can get professional financial services from banks in addition to enjoying a leisure, comfortable and petty-bourgeois coffee shop environment.

The coffee shop can cooperate with the bookstore and combine the bookstore, coffee and exhibition space to provide many different services.

For the coffee industry, from Macy's Department Store in the United States to Starbucks Coffee in conjunction with Uniqlo flagship stores, to the "Coffee Bank" in which banks and Korean coffee brands work together to create a new business model, recently, there are also "e-commerce cafes" that can be purchased online in Hangzhou. The value of coffee shops is being deeply excavated, which can be called the "one-size-fits-all oil" of cross-border marketing.