Feel the coffee culture and taste the characteristic life

The word coffee comes from the Greek word "kaweh", which means "strength and passion". In Italy, people start the day with an espresso (Espresso) every morning. In Vienna, coffee, music and waltz dance are also called the "three treasures of Vienna". Coffee has gradually become a culture and integrated into people's lives. In Luoyang, cafes are springing up like bamboo shoots after a spring rain, and coffee culture is increasingly accepted by more and more people in Luoyang.

Create a personalized cafe to attract customers

According to the survey, there are more than 60 cafes in Luoyang. Among them, there are about 18 chain brands, such as Dior, Goethe, Jazz Island, Seine left Bank, El, SPR and so on; there are about 42 independent brand Italian cafes, mainly concentrated in six business circles, including Xindu Hui, Xin Shang Xin Matt (Jianye Triumph Square), Wanda Square, Baolong Square Commercial Waterfront Street and the soon-to-be opened Quanshun Shopping Mall, and two city parks in the King City Park Leisure area and Lopu Park Leisure area.

"in a good cafe, the environment is very important, and so is the taste of the coffee. The place where you can really drink good coffee is not necessarily a large chain coffee shop, but some individual boutique coffee shops. " Industry insiders "Laoyan" told reporters.

From 2009 to the first half of 2012, the personality coffee shop market of Luoyang catering market is in the cultivation stage. The market began to warm up gradually in the second half of 2012. By the beginning of 2013, the coffee shop market in Luoyang has highlighted its scale, and operators have been trying and innovating constantly to promote the development of the coffee shop industry. Now, Luoyang personality independent coffee shop, dotted, Luoyang coffee shop market will tend to mature state.

A magazine or novel, a movie, a delicious cake, a full-bodied cup of coffee, lazily enjoy leisure time, become many couples, literary style, small talented people's way of life. With the emergence of cafes with various themes, such as "book bar + coffee", "bar + coffee", "music + coffee", "cake + coffee" and so on, the theme coffee culture has been integrated into people's life. For example, SRC Shu Happy Book Club, with a wide range of book reserves, coffee and pastries combined, with the habit of reading to drive the consumption of coffee and cultural products.

"the operators are working hard to create a unique kind of cafe to attract their own guests. What they want is not only taste, but also a kind of cultural precipitation. " Coffee expert "Cajun" told reporters.

Coffee Culture comes into Life

Nowadays, more and more people like to drink coffee, whether at home or in the office, or on various social occasions, drinking coffee has become a fashion. In domestic first-tier cities, most companies provide free coffee and lounges for their employees and customers, as well as high-end coffee utensils, such as exquisite Italian coffee pots and delicate British bone china coffee cups. Here, the jingling "sweet music" issued by metal spoons when stirring coffee is a reflection of corporate culture.

"providing free coffee to company employees is actually a kind of humanistic concern of the boss and shows an affinity." "Old smoke" told reporters that employees drink a cup of coffee after rest, not only relieving fatigue, but also a kind of enjoyment.

"Cajun" said that many coffee lovers gradually enter the "coffee world" from contact with instant coffee, freshly ground coffee, and feeling Italian coffee. "for a good cup of espresso, the choice of coffee beans is very important. We usually choose Italian brands such as Lavazza (Rabasa), illy (Italian), Essse (Esther) and Molinari (Molly). It tastes good." "Cajun" told reporters that some Luoyang "friends" enjoy a cup of coffee at home through hand-dripping coffee utensils. Some friends with fever even play with fully automatic coffee machines of brands such as JURA of Switzerland, Delonghi of Italy and Philips of the Netherlands at home to share with visiting friends.

In Italy, "Men should be like good coffee, strong and enthusiastic". In France, without coffee is as inconceivable as without wine. In the ancient cultural city of Luoyang, the charm of coffee culture is becoming more and more obvious.

Tips

Be particular about the taste of coffee

The first step is to smell incense. Hold the ear of the coffee cup with the index finger and thumb of the right hand, hold the coffee plate in the left hand, and deliver the cup to the nose in the right hand to experience the fragrance of the coffee.

The second step is to watch. Coffee had better be dark brown rather than dark and bottomless.

Step three, taste. Coffee should be tasted as carefully as wine, and don't drink it all at once. You might as well drink a mouthful of black coffee without sugar and cream while it is hot and feel the flavor of the coffee before applying fat powder-some sweet and bitter, some slightly sour. Then add the right amount of sugar according to personal preference, and gently rotate and stir with a small spoon, taking advantage of the whirlpool of coffee to slowly add cream to let the oil float on the coffee, on the one hand, it can keep warm, on the other hand, the heat of the coffee can also evaporate the milk flavor. Then, take a small sip, do not rush to swallow the coffee, should be temporarily contained in the mouth, let the coffee and saliva mix with the air, and then swallow.