Heiwo Coffee joined hands with Dajia Zhenlan Palace to jointly promote "Mazu Coffee"

Lin Pei Ni (left), chief executive of Heiwo Coffee, said that the gift box of "Mazu Coffee" has been on sale since the 21st. (photo / Zeng Lifang)

During Heiwo Coffee's stay in Dajia Ma, a Mazu truck will be deployed at the fixed point of Dajia, and two beautiful bean bakers will perform the bean baking show live, as well as free coffee for believers to taste. (photo / Heiwo)

During Heiwo Coffee's stay in Dajia, a Mazu truck will be deployed at the fixed point of Dajia, where two beautiful bean bakers will perform the bean baking show, and there will also be free coffee for believers to drink. (photo / Heiwo)

Tachia Mazu, which attracts more than 1 million believers every year, will debut on March 24 this year. For the first time, Taichung Zhenlan Palace jointly launched the "Mazu Coffee" hanging bag gift box, which went on sale today (21). It is limited to 3000 boxes, which have been rushed to order.

"Mazu Coffee" was not only prepared by Taiwan Bean Baking Competition champion Jiang Chengzhe, but also invited Jamz, an American-Taiwanese artist from Japan, to design a trendy and fashionable "Mazu Pingfu" package, with a 3.5t Mazu truck at a fixed point in the city and now baking coffee for the public to taste for free. Tachia Ma's border tour this year will be full of strong coffee flavor!

Lin Pei-ni, chief executive of Heiwo Coffee, said that Heiwo Coffee participated in the Dajia Mama immigration activity for the first time, and Mazu truck would be sent to carry a large bean roaster, and two beautiful bean bakers would perform live baking shows along the way. At the same time, free coffee would be provided for believers to drink.

In addition, Heiwo Coffee will hold a cup-throwing competition and interactive Mini Game at the designated scene. The biggest prize will be the Presidential Suite at inhouse hotel with a market price of 10, 8880 yuan, or the Sea King Suite at Star Galaxy Hotel.

Nothing has attracted the most attention this year than the chief roaster of Heiwo Coffee, Jiang Chengzhe, the "Mazu Coffee" specially developed for Tachia Zhenlan Palace Mazu. It uses coffee beans from El Salvador in Central America and has a nutty and chocolate flavor. The taste is rich and thick, and the finish is sweet and smooth.

In order to match this unique "Mazu Coffee" in Taiwan, Heiwo Coffee hired Jamz, an American-Taiwanese artist living in Japan, to design a trendy Mazu Ping an charm package in red, purple, orange, white and pink, representing five auspicious meanings of peace, health, wealth, promotion and assistance to dignitaries, together with a Dajia Mazu Wufu Linmen postcard. So that believers can send their blessings to their relatives and friends far away.

Lin Pei Ni said that the "Mazu Coffee" gift box, which goes on sale from the 21st, contains 10 bags of earbags, with a retail price of 350yuan per box, 2 boxes with a special price of 500yuan, limited to 3000 boxes, and can also be collected at a convenience store at home for free. In addition, Heiwo Coffee simultaneously launched the "Mazu Fu bag", which contains a variety of coffee earbags with different flavors, such as the Mazu series, the colorful series and the Heavo champion series, with a retail price of 399 yuan.

As a driving banquet will be held at Taichung Tachia Stadium on the evening of the 21st, Mazu Coffee will be sold on the spot on that day, and 10% of the total revenue of Heiwo Coffee will be donated to Lan Children's Home in Dajiama Town as a charity to contribute to the community.