The coffee cup actually affects the taste of the coffee. Did you choose the right cup?

In recent years, with the gradual deepening of coffee culture, there are many coffee lovers in China, many of whom love to make coffee. In order to get a good taste, people pay attention to many factors when making coffee, such as the choice of coffee beans, water quality, water temperature and the way they are made, but they ignore one factor, that is, coffee cups.

1 the influence of "shape"

Recently, a study from the University of Oxford in England shows that different shapes of coffee cups can affect the taste of coffee.

Is it possible that different cups can drink different flavors? the editor said he was very confused. Researchers in the cross-modal research laboratory recruited more than 300 volunteers, aged between 17 and 60, from Colombia, the UK and China. They were asked to taste the coffee in eight different sizes of cups to judge its aroma, bitterness, taste, concentration, temperature, etc., and price the coffee.

The results showed that a lower mug made the coffee more bitter, while the coffee in the "fat" cup was sweeter than that in the "thin" cup.

The reason why people feel that coffee in short cups is more bitter is that they subconsciously think that tall cups will be filled with more milk or water, and the difference between "fat" and "thin" cups is the same, the researchers reported in Food quality and preference. In addition, tall cups or "fat" cups may be easier to let out the bitterness.

Therefore, coffee shops can use taller and fatter coffee cups, which will be more popular with consumers.

2 the influence of "color"

The shape of the cup affects the taste of the coffee. What about the color of the cup? An Australian study found that even if it is exactly the same coffee, the use of different color coffee cups can make people feel different degrees of bitterness of coffee.

George Van Doorn, a professor in the Department of Psychology at the Commonwealth University of Australia, earlier invited dozens of people to experiment with the same coffee in transparent, white and blue coffee cups.

The results show that white coffee cups make people feel darker than transparent coffee cups, and then feel that this cup of coffee has a high concentration and tastes bitter, while coffee in a blue cup, by comparing the color of blue with the coffee liquid, will make people feel that the color of the coffee liquid is relatively light, which in turn will make people feel that the concentration of this cup of coffee is low and that it will not taste very bitter.

These two studies have shown that the shape and color of coffee cups have more or less an impact on taste. The editor suggests that coffee shop operators can start with coffee cups and keep improving in all details to keep the coffee taste better.

Perhaps the contrast between different colors and coffee can affect how people feel, Doren said.

Similarly, the color of coffee cups will also affect coffee sales, practitioners should also pay attention to it!