What are the factors that drive coffee to join the brand "butterfly change"?

With the change of the economic situation, the coffee industry has ushered in an era of letting a hundred flowers blossom and a hundred schools of thought contend. "Han Chao Fever" cooling down, self-starting coffee shops are slowly about to reach saturation, and coffee brands with fun personality are slowly rising. More and more coffee groups are involved in the wave of capital market and new third board listing. The steady development of the Internet intelligence industry has led to the transformation and upgrading of the coffee investment industry, and the demand of users and market competition have driven the coffee industry to the service era of intelligent integration.

Throughout the Chinese coffee market, the industry pattern is rapidly changing, and the coffee franchise industry, which is ready to start, is ushering in opportunities for change. Words such as change, innovation and mass entrepreneurship and innovation frequently appear in the industry. Industry experts, scholars, industry leaders and research institutions have discussed and fully interpreted the new Vientiane emerging in the coffee industry. "innovation" seems to have become the topic of the coffee industry. What kind of business format is more vitality and vitality, and which products can be welcomed by customers and investors? What value-added and new experiences will new technology and fashion elements bring to the coffee franchise industry? Where will the coffee industry be tomorrow? This is a question that every coffee maker should consider carefully.

At present, the extension of coffee industry and the cross-border of coffee brand marketing have attracted much attention, from "Internet +" to "coffee +" to "Internet + coffee" and "coffee + technology". What customers need, what arises at the historic moment. The person in charge of coffee on my site said: "Coffee + commodity" should be a kind of rigid demand, which has a certain profit space and value. Coffee + Internet, coffee + cross-border, this is the coffee industry intelligent, information-based way, but still from the needs of customers.

Under the current tide of the Internet, human needs are not only to meet the lowest needs in Maslow's hierarchy of needs theory, customers pay more attention to social needs and respect needs on the basis of meeting physiological needs and security needs, in order to achieve the final self-realization. The coffee franchise shop is a very special place. The coffee shop in the future is not only a post station for people to stay briefly, but also an entertainment place to enjoy life outside their homes. In the future, the coffee industry is no longer a typical representative of the current service industry. It is also a microcosm of the changes of people's consumption style and life style in the post-modern society. The innovation of the coffee industry is the call of the times.

As a member of SCAE (European Fine Coffee Association) and the first mobile social coffee chain in China, my local coffee always pays attention to consumer psychology, market-oriented, and guides the consumption behavior of young people in the future. Established a fun VI system: brand dolls, brand somatosensory games, original animation, personality signboards, takeout cups, takeout bags, takeout cards and so on are Excelsior. My local coffee not only earns more market share, but also improves the awareness and reputation of the brand market. Therefore, what MY ZONE brings to consumers is not only an authentic cup of delicious coffee, but also an elegant and exquisite European life, and a space for urban "slow living" people to provide a three-dimensional experience.

Its professional design team has successfully created a series of cartoon albums and animated films with "Egg" cartoon characters as protagonists, and produced more than 400 issues of cartoon microjournals and dozens of episodes of microanimation. The content of the cartoon is humorous, funny and nonsensical, released on a variety of mobile Internet platforms, reproduced and spread by cultural channels such as Sina, Sohu, Tianya, Maopu, Tencent and other cultural channels, rapidly accumulating tens of millions of fans. it has triggered a whirlwind of chasing balls among the fashionable young people in China. My local coffee MY ZONE culture system centered on "Egg" cartoon characters has initially formed a scale, and has become a leading domestic cultural media group with animation technology, physical commerce and brand e-commerce in one.

The pattern of the industry is rapidly changing, and today's coffee industry is moving forward all the time, and no one knows where the coffee industry will go in the future, but people in the industry still have considerable expectations for the technological upgrading and operation of coffee. Are looking forward to unexpected "butterfly changes".