The expanding Magnolia Coffee in the making
Magnolia Coffee is upgrading and expanding its business.
Changes include the addition of a third small batch roaster, the doubling of Matthew's mill production capacity, the refurbishment of the tasting room, an expanded practical barista training laboratory and an e-commerce that subscribes directly to consumers' coffee for free shipping across the United States.
Owner Jay Gestwicki said the enhancements were part of the brand's focus on more regional and national wholesale customers.
"We know a lot about the Charlotte market and the types of coffee and roasting that the city likes," he said. " "and we think this quality can now work in other markets."

Have a lot of coffee beans with more than 90 points
At the end of last year, Magnolia Coffee got a high score for Coffee Review, scoring 93 points and winning the third consecutive SOE title in the country.
Jay Gestwicki hopes the national spotlight will help attract attention and support the city's local baking.
"so far, most of the coffee consumed has not come from local roasters," Gestwicki said. "We have these special coffees, but the transfer of coffee houses from purchases by national roasters to local roasters has been very slow."
According to the Coffee Review, Magnolia Coffee now has six coffee ratings of more than 91 points.
Magnolia Coffee
It is currently served in many restaurants and cafes around Charlotte, including Fahrenheit, Lumiere,Halcyon and Terrace Cafe.
But if you are in Charlotte (Magnolia Coffee) at Charlotte (you may have plenty of-Common Market's full range of in-house coffee baked by Magnolia), you may not know where to buy your own beans and brew them at home.
That's because getting consumer-oriented products on local retail shelves can be tricky, Gestwicki said. Only a small number of wholesale partners carry Magnolia Coffee retail lines, including the common market, peer competitive market, etc.
He said: "if you want to buy directly, look at the micro internal work, we will deliver to your door for free and open our own door to the public."

Coffee tasting room
Part of the Gestwicki project is the coffee tasting room in the coffee shop.
This will be the place where customers sample the coffee, visit the facilities mini, learn about the process and buy directly from Magnolia Coffee. Gestwicki says they will release a limited version of special coffee, similar to the limited bottle release we now see in breweries.
In addition to tasting outdoors, Gestwicki is upgrading the Magnolia espresso training lab to educate customers and family coffee lovers.
"We found a person who craves more information and how to build his own coffee shop at home," he said.

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