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High-end coffee is expensive, coffee is expensive and coffee is separated by an environment

Published: 2026-02-07 Author: World Gafei

Last Updated: 2026/02/07, In spring, the business of coffee shops and dessert shops is booming day by day. However, many consumers have asked what is the difference between a cup of coffee worth NT $30, 40 or even NT $60 or NT $70 in a high-end coffee shop, a cup of coffee worth more than NT $10 in a convenience store or an ordinary restaurant. High-end coffee is expensive and often comes to have coffee with friends, spending about 70 or 80 yuan each time.

In spring, the business of coffee shops and dessert shops is booming day by day. However, many consumers have asked what is the difference between a cup of coffee worth NT $30, 40 or even NT $60 or NT $70 in a high-end coffee shop, a cup of coffee worth more than NT $10 in a convenience store or an ordinary restaurant.

High-end coffee is expensive.

"I often come to have coffee with friends, and the cost is about 70 or 80 yuan at a time." Yesterday afternoon, Mr. Li, a consumer, said in an interview with a reporter in a well-known coffee shop in Hexi District, "the coffee you often drink is about 30 yuan per cup, and sometimes about 50 yuan." The reporter learned in the interview that the price consumed by Mr. Li is the common price of coffee shops in the market at present, and in some relatively high-end shops, there are not a few people who sell a cup of coffee for 60 or 70 yuan. The selling points of these high-end coffees are mainly fresh grinding, Arabica coffee beans, Italian concentrate, on-site hand brewing and so on. However, many consumers also admitted in an interview that those coffee with higher prices did not feel so special in taste and taste.

There is actually a lot of affordable coffee.

The reporter learned in the interview that while these high-end coffees are popular, there is also a lot of affordable coffee on the market. In a convenience store chain, for example, an espresso latte with steamed milk foam costs only 10 yuan, while an American coffee costs only 8 yuan. In many fast food restaurants, drip-filter coffee, which is also freshly brewed with Arabica beans, costs only about 10 yuan, while a large latte costs between 15 yuan and 20 yuan. In addition, the reporter learned in the interview that some home stores or shopping centers of restaurants, bars, each cup of freshly ground coffee is only 5 yuan, and some can be refilled for free.

Don't blindly pursue the high end.

Market insiders said in an interview that since they are willing to try this imported drink, they might as well learn more about coffee. In the case of Arabica, it does not actually represent high-end. It's just that this variety of coffee beans are generally recognized by the coffee market because of their large output, stable quality and moderate price, so as long as the merchants make sure that the coffee they sell is this kind of coffee beans. Then even if it costs a few yuan a cup, it won't be much different in taste. In addition, the reason why many consumers are able to accept coffee that costs tens of yuan is not only the taste, but also the environment of the coffee shop. So no matter whether the price of coffee is high or low, the key is for consumers to spend their money clearly, rather than blindly pursuing high-end.