Coffee News
Latest articles, industry insights and brewing guides
"Coffee accompany you" is closing down and owes the franchisee a huge sum of 200 million.
Six months ago, I invited the coffee endorsed by Kim Soo-Hyun, who played by Korean star du Minjun, to accompany you, and he was also involved in the Chinese movie "Beauty dew". However, Coffee Management Co., Ltd. (China), which is well-versed in Chinese marketing and has a registered capital of 50 million yuan, currently owes a refund of nearly 200 million yuan to 127 franchisees. This coffee brand, which is known as Starbucks in Korea, makes even more
After Kopi Luwak, Elephant shit Coffee is red again-more disgusting than Elephant shit Coffee
The real elephant shit really made me understand the meaning of dung. It is said that this kind of shit-like coffee sells for $18 a cup. Although I haven't drunk it, just looking at the price, we can see that the taste of this coffee is higher than that of ordinary coffee. But in addition to elephant shit coffee, there are many strange coffees in the world. Now the whisper will take an inventory for you.
The process and stage characteristics of coffee roasting
The process and stage characteristics of coffee roasting the flavor of coffee not only depends on the variety of coffee, roasting is also a decisive factor. Basically, the roasting of coffee is a kind of high-temperature coking, which completely changes the substances inside the raw beans, produces new compounds, and recombines to form aroma and mellow flavor. This effect only occurs at high temperatures, and if only low temperatures are used, then
Coffee chain giant Starbucks once again aims at the Chinese market.
Starbucks China-related sources told reporters that Starbucks has been very cautious about opening stores. This strategy is proposed entirely because of market demand, including supply chain and quality control, service and other aspects of Starbucks is ready, all conditions are ripe Starbucks will open a large-scale store, not rash. The move also means that Starbucks will open a new store in China in 18 hours.
It is important to determine the success or failure of coffee chains and the orientation of "connotation taste".
The garden cafe is the first one that is most likely to shape the overall situation of coffee. Although this type of cafe is supported by the flow of people, if it can be famous with distinct style and characteristics, it can also attract purposeful visits in static alleys. Can still be full of friends. Community cafes in Jingxiang should pay attention to neighborhood relations. But for this type of cafe, you have to create scenery in the community.
Analysis on the present situation and trend of hand-made Coffee Market
Individual coffee beans are more pure hand-brewed coffee. Why can coffee lovers fall in love with it? The reporter interviewed many enthusiasts and found that the taste of hand-brewed coffee is the biggest reason. The post-85 girl sunsun was still drinking instant coffee four or five years ago, and once she had a chance to try hand-brewing coffee in a friend's coffee shop, she fell in love and got out of hand. Whenever she had time, she would run to the coffee shop, and then
The great potential of the Chinese market has attracted the attention of Indonesian coffee companies.
With the gradual penetration of coffee culture into the daily life of the Chinese people, the great potential of the Chinese market has also attracted the attention of Indonesian coffee enterprises. During a visit to the exhibition hall and production workshop of the Fireboat coffee factory, the head of the company said that before, the company's products were generally exported to Europe, the United States, Malaysia and other countries, but due to the huge business opportunities aimed at the Chinese market, the company this year
Korean coffee set off a new trend of "one cup, two drinks".
Where there are Korean dramas, there is coffee, and coffee is very popular in South Korea. Recently, there has been a new trend of coffee in South Korea, that is, two drinks in one cup, and one cup of coffee can enjoy both flavors at the same time. Let's take a look at what this is all about. Recently, a cafe in South Korea has launched a coffee sharing cup, which has attracted a lot of fans as soon as it is launched. Go to the cafe to buy coffee, often
Internet changes competitive strategy-coffee consumption in China continues to grow by 15% to 20% annually
Carving Time: Internet Changes Competition Strategy Starbucks, which claimed to be a coffee e-commerce platform a few years ago, repeatedly postponed its online plan and finally decided to focus its online business on member services. On December 15, 2014, what surprised the coffee chain industry was Carving Time (hereinafter referred to as Carving Light), a local coffee company that has been operating for 17 years.
Forecast of seven trends in the development of brand chain 2017 coffee shops
Set up a low bar on all sides in the central area, the seating area is around the bar, and the height of the tables and chairs is set below the waist after accurate measurement, so as to keep everyone's line of sight at a comfortable height. The fully open design of ▲ 's open bar allows customers to watch all the steps from baking beans to filling coffee. Unexpectedly, also
Starbucks' price rise is due to competition from coffee chains.
For a long time, Starbucks' marketing strategy has been very successful, attracting thousands of customers and giving its stock a steady return. But this summer, Starbucks said its costs had risen, and the price of most of its coffee products would rise by 5-20 cents. The price volatility in the global coffee market is staggering. Arabica coffee beans are a substitute for high-quality coffee
Wheelys hopes to use the new model to "challenge" traditional coffee chains such as Starbucks.
Now coffee is growing very fast, and Starbucks is still racing the enclosure, which is an opportunity. Bai Xiaofan said that compared with Starbucks, its image is younger, and the cost is more advantageous after saving store rent. In the future, all levels of coffee in China will exist, and there will be no conflict. However, many people in the industry also say that brands that adopt the new model to enter the Chinese market still face many challenges.
Starbucks sells high-tech thermos for 1000 yuan each.
This winter, Starbucks not only let you use paper cups with beautiful patterns, but also hope that you can drink warm coffee all the time. The cup, launched by Ember Technology and sold by Starbucks, is priced at $149.95 (about 1033 yuan). Seeing this price, I can't help but wonder why this cup is worth nearly $150. Not long ago, Ember
A Taiwanese man takes a picture of his pet dog and pedals a tricycle around the island to sell coffee.
Zhong Changlin, who usually sells coffee on tricycles in Hualien City, Taiwan, died of illness after raising a golden retriever for 10 years. He once agreed with him that he would play around while selling coffee together. Now, as promised, he takes a photo of a silly girl and rides a tricycle around the island to fulfill his promise. With the coffee tricycle, I didn't expect the silly girl to leave. Recalling his dog, Zhong Changlin, 33, was full of reluctance and just left the army 10 years ago.
Indonesia's largest coffee company is optimistic about business opportunities in China and plans to land in China within the year
Indonesia is one of the most important coffee producing areas in the world, and cat poop coffee makes it famous. On September 5, members of the delegation of Indonesia Station of Chinese Internet Celebrity Maritime Silk Road Tour walked into the Surabaya factory of Kapal Api, a leading Indonesian coffee company, to explore local coffee production and brewing technology and understand Indonesian coffee characteristics. The head of the company told members of the delegation that the company was ready to march
Ikea's inspiration to cafes: cross-border operation should first consider cost rather than profit
▲ Ikea is not added casually. Its cross-border success lies in its integration into the issue of selling food. Do you think Ikea makes money? Restaurants are the cost of the Ikea business model, not the point of profit. However, the value it brings to Ikea's business model cannot be calculated by calculating raw materials, labor costs and selling prices. Why do all brands have to cross the border? Once upon a time
How to choose coffee to join the brand and reduce the risk effectively
Choosing a coffee brand with the same idea will make it easier to start a business. Choosing a coffee brand is a relatively easy, easy and labor-saving way to invest, because the brand headquarters has a relatively perfect and market-tested operation system. For example, Caffe Pascucci will provide one-to-one full support to franchisees from location selection, training and operation management. Of course, everything has its advantages and disadvantages.
Uncover Starbucks' hidden "human desire" for a long time.
1, cup volume + pricing product function points: add quantity 1 stroke 3, but the price only adds 3 yuan human desire: greedy cheap (people often enlarge their needs in front of low prices) many people have encountered this kind of entanglement in Starbucks, add 1 stroke 3 but the price is only 3 yuan, at this time greedy cheap psychology has a flash in the mind, then want a large cup or oversized cup. A lot of people choose like this.
How important is marketing to a coffee brand or franchise?
Nestl é promotes the launch of a new coffee, and Nestl é has designed a theme page that reflects coffee bean consumption in real time. A new bottle of coffee is hidden in the coffee beans, the rule is that the more fans like it, the faster the beans will decrease to a certain extent, and finally, the mystery of the new coffee will be unraveled! This also tells us the importance of new media marketing to coffee franchisees.
If you sink to a third-and fourth-tier city, does the coffee shop scene have a chance to transform the retail industry?
AimeeLu, which starts from WeChat business, already has a team of agents who come from all over the country and belong to various industries. Now, the original agents can try to buy back shares by joining AimeeLu Coffee, and unlike the new franchisees, they do not have to pay extra fees. At present, AimeeLu Coffee is encouraging to join Tianjin, Tangshan, Hefei and Wuhan.