The influence of boutique coffee shops is expanding, and new business type's coffee market still has a lot of room for growth.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

A few days ago, boutique coffee shops in the United States are becoming more and more popular. IT investors in Silicon Valley are also attracted, and the influence of boutique coffee shops is gradually expanding.

In the SoMa area of San Francisco, the newly developed old warehouse block is home to many stylish modern office buildings. In a coffee shop called Sightglass Coffee, employees of the nearby IT company are sitting around a large table for a meeting. The containers of coffee beans next to the coffee roaster are stacked into hills and are about to be sent to famous IT companies such as Adobe and Dropbox.

Sightglass devotes itself to the purchase, baking and brewing of coffee beans, and coffee with a unique sour taste using shallow roasted beans has become the shop's signature. It is hand-made by baristas with a wealth of knowledge of coffee, and the price per cup ranges from $3.50 to $5.50. Although the price is slightly higher than that of an ordinary coffee shop, there are sometimes long queues in front of the shop. The shop is crowded with tourists at the weekend.

San Francisco is indispensable when talking about American coffee culture. There are many bean bakers on the other side of Oakland Warehouse Street. It is said that espresso (Espresso) and Caff è Latte (latte) have become increasingly popular in the United States since the suburbs of San Francisco. In addition to Sightglass, there are also "Blue Bottle Coffee", "Ritual Coffee Roasters" and "Four Barrel Coffee" that have entered the Japanese market.

Blue bottle Cafe plans to operate a chain of stores around the world. Ritual, Four Barrel and Sightglass will strengthen their store operations and wholesale operations in San Francisco.

Most of the customers who patronize these coffee shops are employees of IT enterprises, and those who invest in them are also IT enterprises. Blue bottle Cafe is said to have received financing of about 4.7 billion yen, all from Google's investment company. The co-founder of Twitter became an investor in Sightglass.

Jeremy, founder of Four Barrel? "applications for capital injections are received almost every day," says Jeremy Tooker. Trish, a senior bean baker? Trish Rothgeb said: "there is still a lot of room for improvement in the quality of coffee in the United States," and investors predict that new business type's coffee market still has a lot of room for growth.

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I don't know if you've ever heard the saying, "if I'm not at home, I must be in the coffee shop; if I'm not in the coffee shop, I must be on my way to the coffee shop." Because of this sentence, I began to get in touch with coffee.

I remember the first time I drank coffee. I didn't know any brands like G7, Bond, Maxwell and so on. I drank a well-known brand-Nestle. When I was making coffee, I carefully followed the method introduced above in the box. One spoon of coffee powder with two spoons of coffee companion seemed to take medicine. I didn't dare to put in more or half a cent less. In retrospect, I also felt a little silly.

I like to be alone in the lazy afternoon while listening to music while holding a cup of strong coffee, and then read the news or read books on the Internet. At this time, you can put aside all the troubles of work and enjoy the pleasure of stealing half a day's leisure. I slowly taste the taste of coffee, its mellow and rich from the lips slowly across the tip of the tongue, that silky, that fragrant, gradually spread in the tip of the tongue, shrouded in the whole teeth, the root of the tongue gently around in a comfortable and elegant. I closed my eyes, then raised my head and quietly felt the elegant encounter brought to me by coffee. The mood and fun of a cup of coffee exudes a poetic flavor in plain and ordinary days, setting off me to become elegant. At this moment, you can not only look out of the window and feel the splendor of the outside world, but also look around the heart and enjoy the inner simplicity and richness. The happy time is soaked in a cup of coffee, and I enjoy it while I have it.

Sometimes, I also like to taste coffee at night, and then write articles, feeling a different flavor. In fact, coffee brings us not only a fragrant taste, but also a feeling. Some people say that life is like drinking coffee, it smells fragrant, but it tastes bitter. Life gives people a beautiful vision, but personal experience makes people miserable. The original meaning of life lies in this, there is bitterness in sweetness, and there will be a little sweetness in bitterness. if there is no baptism over the years, how can there be the happiness of bitterness. Sweet days make people happy, but if there is only sweetness in life, it doesn't matter if there is sweetness. Bitter taste is not good, but it can make people's will stronger and their thoughts more mature.

A cup of ordinary coffee can have unlimited meaning, or it can be just a cup of coffee, simple or complicated only in your own opinion. The passage of time, will make a lot of noise in the world are quiet, but this cup of coffee is more and more worthy of taste, more and more can see their own life in the calm and beautiful.