The mental journey of the barista: what did he go through from the medical examiner to the barista?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

His name is Kraft.

"I have a pious heart for coffee."

There is such a cafe in Zhongshan City, a corner of which is comfortable and comfortable.

Inadvertently learned from a friend that there is such a coffee shop, in a quiet corner of the downtown, turn into the inner road of the community, you can see the white facade, there is a table and a chair, a desolate flowers and plants.

At the beginning of the interview, I asked Kraft how long the coffee shop had been open, and he blurted out: it opened on September 25, 2012.

The story of him and coffee can be said to be a gorgeous affair.

When he was in school, Kraft did what many college students would do, taking a part-time job in a cafe. If you think he fell in love with coffee because of his work, then you are wrong to talk about his bond with coffee. Start with a chance.

At a party with friends, Kraft was amazed by a cup of coffee! As a person raised by instant coffee, this cup has a specific lemon aroma and nectar-sweet coffee, develops his unprecedented taste bud experience and opens the door to a new world. after the stimulation of coffee on the tongue, the signal of "first-try love" is conveyed to the cerebral cortex, soul and coffee. It was this affair that made him decide to "marry" coffee and fall in love with it slowly in the future.

I asked Kraft if you encountered any difficulties in achieving your ideal. Kraft said that in retrospect, he was lucky. At the right age, he fell in love with something that filled him with energy and made it a job and a lifelong hobby.

When it comes to family, parents' understanding and support are very important. There were two important turning points in his life. The first time was when he volunteered for the college entrance examination, Kraft insisted on studying forensics, and his parents wanted him to choose other majors that were more convenient to find a job. The second time was on the issue of employment after graduating from college, when Kraft, who majored in forensic medicine, was admitted to a civil servant. At this time, his parents were happy and his classmates envied him. Seeing that he would soon get an "iron rice bowl", Kraft chose to give up and turn into the coffee industry.

When he was young and frivolous at that time, he did not worry as much as his parents, nor did he want to find a stable job to eat and die. Kraft did not consider whether being a cafe could support himself. Later, with the consent of the family, the garage at home was transformed into a small studio, and slowly into a small and warm cafe, which became the Ina Cafe today.

Opening a coffee shop is really not something like wiping tables and watering flowers and playing games with the sun. I believe that many people will have an ideal of opening a coffee shop and be free. But in this interview, I found that, in fact, coffee shop owners have nothing to do with lazy afternoons.

Maybe when you come to the store, drinking coffee, flipping through books, looking out of the window at the cat playing with the sun, you will think, ah, this is a leisurely life. Will envy the shopkeeper, every day is spent like this; however, the shopkeeper really every day is to study how to make you feel this way, how to make a cup of coffee that makes you feel warm. Studying how to run a coffee shop successfully is no easier than studying how to invest in stocks, and it may even require more emotional investment than investing in stocks.

On the way to find the ideal direction, it can not be plain sailing.

If you want to talk about the most interesting thing in this search journey, Kraft believes that it is all kinds of people encountered in the business. Each guest comes to the store with a different purpose and a different mood. Everyone has his own story, and what he can do is to bring a good mood to them through coffee.

A guest, Kraft called him a coffee zombie, he gave him the beginning of each day to Kraft, as soon as the shop opened, the coffee zombie would come, drink a cup of fast coffee, and the energetic day began again.

Kraft believes that a real cup of coffee should not only have beautiful flowers, but also should have the power to go deep into the soul.

I believe that many people, like me, will guess that Ina is a person's name when they hear this name, maybe it is Kraft's girlfriend (wife), or even her first love, which is a memorable name for him. After throwing this question to Kraft, he smiled, saying that Ina is not a person, but a goddess of coffee: Ina is caffeina in English. There is only one word difference from caffeine (caffeine). It is a god created by coffee people in Europe and the United States. People in the industry will regard caffeina as a coffee goddess.

And caffeina is the supreme god of Kraft belief, he will brew every cup of coffee, as a faith, the pursuit of the extreme.

When brewing coffee, the air is filled with wild and mysterious aroma.

People who know coffee must be people who understand life.

In the choice of tools, Kraft cares more about practicality and technology, and disdains the tools that have their appearance.

There are more and more customers, from strangers to regular customers, and then to friends, which shows that the management concept of handmade boutique coffee has been recognized by more and more people.

All this stems from the fact that he brought his character into the coffee business.

A cup of coffee, a coffee bean, is a relationship.