What are the elements of opening a cafe that beginners must see?

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

In order to operate a coffee shop, we must first make clear the positioning of the coffee shop, because the operation of the coffee shop focuses on cultural sales. Here, we provide entrepreneurs with some elements of investment. Entrepreneurs should choose the best investment method and investment style on the basis of comprehensive consideration of decoration style, consumer groups, service quality and product characteristics.

one。 The characteristics of coffee shop competition:

The survival and development of cafes depends to a large extent on the degree of local economic development. Starbucks is an American listed company with capital and management strength. But since the outbreak of the subprime crisis in the United States, 600 stores have to be closed across the United States. Therefore, when the economy is depressed, all industries will be affected, and cafes are no exception.

Coffee quality: there are many kinds of coffee. The mellow taste of coffee produced by the processing of coffee beans from different areas is different, and some of them are very attractive. The competition of coffee quality is the core of coffee market competition.

Environmental atmosphere: the environment of the cafe is very important, coffee is a kind of cultural consumption, and the requirements for the environment are relatively strict, such as privacy, elegance, serenity, style, nobility and so on.

Cultural connotation: coffee operated by cafes is the carrier of culture, and different cafes produce different psychological sensations, which is due to the different consumer culture created by operators; culture is not a tangible object, and different means of cultural expression are different. the appeal of culture is the result of a kind of invisible consciousness, feeling and experience; compared with other tangible materials, the most vitality is the cultural connotation.

Mixed themes: coffee as the theme of all kinds of restaurants and restaurants similar to cafes have become the scene of the thriving development of the coffee industry. Although they all take coffee as the theme, the management styles are quite different. For example, Starbucks insists on taking the pure coffee shop market road, while the coffee shop represented by the above island coffee has evolved into a comprehensive leisure restaurant, with outstanding cultural connotations paying attention to market culture.

The market is huge: as one of the representatives of western culture, cafes have become a symbol for local residents to improve their cultural taste, and drinking coffee has become a part of daily life; secondly, the development of territorial economy and frequent business exchanges have promoted the development and growth of cafes.

two。 The form of coffee shop competition:

Price competition: consumers who choose cafes as drinks already have a certain understanding and affordability to the price, but in any case, under the same conditions, price will still be the main condition for consumers to choose and compare. When consumers are in the stage of understanding and familiarity with coffee culture and coffee drinks, the consumer prices of coffee drinks must be comprehensively compared and screened. Consumers choose coffee drinks because they like them. If the price is always high, it is difficult to expand the consumer group except for a limited number of consumer groups.

Environmental competition: environmental competition is reflected in two levels, one is environmental layout: cafes should be very close in environmental layout, due to the use of theme layout, showing the cultural connotation, which is relatively strict to the cultural accomplishment of entrepreneurs, moreover, any cafe must be ready to accept the inspection and taste of visitors from the hometown of coffee. Second, the geographical environment, whether it is a sunny afternoon, or a warm and romantic night, a good coffee taste environment will certainly reflect the unforgettable feeling and nostalgia.

Taste competition: coffee tastes good from the quality of coffee, a "delicious!" The advertisement says that coffee has a special taste different from other drinks. Coffee does not lie in drinking, but in "taste". The product is based on good coffee beans and excellent processing technology, and the taste shows the mellow taste of coffee; the combination of taste and taste produces "temptation", including those who are used to drinking tea, and there is no lack of people who are sentimentally attached to coffee.

Cultural competition: this is the main body of competition, but also the core of competition. Cultural competition is shown in two aspects: on the one hand, the operator's own cultural foundation and the coffee shop leisure atmosphere created by the operator; on the other hand, the consumer group's own cultural literacy, as well as the cultural realm and artistic conception integrated with the cafe atmosphere, the bridge and link between the two can be organically unified is mellow and delicious coffee.

Similar competition: the scope of similar competition in cafes is relatively wide, including not only the comprehensive management competition of tea restaurants and western restaurants, but also the competition of traditional teahouses, teahouses and some leisure clubs, although the cultural connotation of similar competitors is not prominent. but to a certain extent crowded out the coffee shop consumer groups.

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Drinking coffee has many advantages, but you should also pay attention to drinking it reasonably.

Nowadays, drinking coffee has become a hobby of many office workers, especially in the hot summer, it is very easy to make people sleepy at noon on a hot day, which will have a great impact on people's work, so in order not to affect their work status and promote work efficiency, many people take the method of drinking coffee to improve this drowsy state. In addition to work needs, many people also like to drink coffee, because the taste of coffee is mellow, this light bitter taste is simple and memorable.

Drinking coffee has many advantages. Coffee contains certain nutrients. Nicotinic acid in coffee contains vitamin B, which is higher in roasted coffee beans. And there are free fatty acids, caffeine, tannic acid and so on. Second, coffee is good for the skin. Coffee can promote metabolic function, activate digestive organs, and has a great effect on constipation. Taking a bath with coffee powder is a kind of thermotherapy, which has the effect of losing weight. And coffee has the function of relieving alcohol. Drinking coffee after drinking alcohol will quickly oxidize the acetaldehyde converted from alcohol, decompose it into water and carbon dioxide and discharge it out of the body. At the same time, coffee can relieve fatigue. In order to eliminate fatigue, we must supplement nutrition, rest and sleep, and promote metabolic functions, and coffee has these functions. Three cups of coffee a day can also prevent gallstones. For caffeinated coffee, it stimulates gallbladder contraction and reduces cholesterol, which is prone to gallstones. The latest Harvard University researchers found that men who drank two to three cups of coffee a day were less than 40% likely to get gallstones. Drinking coffee regularly can prevent radiation damage. Radiation damage, especially the radiation of electrical appliances, has become a prominent pollution at present. Indian Barba atomic researchers have come to this conclusion in mouse experiments and say it can be applied to humans. In addition, coffee has health care and medical functions. Coffee has the functions of anti-oxidation and heart protection, strengthening muscles and bones, benefiting waist and knees, appetizer, eliminating fat and accumulation, promoting orifice and dehumidification, promoting blood circulation and removing blood stasis, relieving wind and relieving spasm and so on. In addition, the influence of coffee on mood. Experiments show that the average person absorbs 300 milligrams of caffeine (about 3 cups of brewed coffee) a day, which has a good effect on a person's alertness and mood.

Although drinking coffee has certain benefits, we should also pay attention to reasonable drinking methods and some related taboos that need to be paid attention to. First of all, do not drink coffee on an empty stomach, because coffee will stimulate gastric acid secretion, especially people with gastric ulcers should be more cautious. Coffee as a drink, drinking, according to individual circumstances, enough, generally speaking in nutrition or emphasis on a balanced diet and less use of spicy stimulating food. In addition, it is worth noting that people with high blood pressure should avoid drinking caffeinated drinks during periods of stress at work. Because caffeine in coffee can lead to a rise in blood pressure, coupled with emotional tension, it can have a dangerous multiplication effect. 1. It is best not to drink on an empty stomach and properly eat some bread to match. Two to three cups of coffee a day is the most appropriate amount, which can stabilize the nervous mood at work. And when drinking coffee, whether hot or cold, you should drink some boiled water. First, it can remove bad breath in order to better taste; second, because coffee is beneficial to urine function, drinking more white water can increase urination and protect kidney function, and you don't have to worry about getting angry when drinking coffee. In addition, the specific precautions are as follows.

1. Remember that coffee should not be served with tea. Tannic acid in tea and caffeine reduces iron absorption by 75%. It is appropriate to use warm boiled water to deliver the service.

2. Tannic acid in tea and coffee reduces calcium absorption. Therefore, it is best to choose between two meals for tea and coffee.

3, caffeinated drinks and food, after being consumed by pregnant women, there will be nausea, vomiting, headache, heartbeat and other symptoms. Caffeine also enters the fetus through the placenta, affecting fetal development.

4. Many doctors believe that pregnant women drink 1 to 2 cups of coffee, tea or carbonated drinks a day (6 to 8 ounces each), which will not affect the fetus. But as a precaution, pregnant women had better forbid it. Caffeine can lead to an increase in the abortion rate, so you should drink non-caffeinated drinks

5. People who want to lose weight should not drink more coffee. Common coffee brands have coffee companions that contain more milk, sugar and fat. Coffee itself may stimulate gastric juice secretion and enhance food digestion and absorption, not only can not lose weight, but also make people fat.

6. Coffee is not suitable for children. Caffeine can excite the central nervous system of children, interfere with their memory and cause ADHD.

7. Strong tea, coffee and carbonated drinks are also risk factors for digestive tract ulcer.

8. Caffeine contributes to confusion when you are nervous. Caffeine helps to improve alertness, sensitivity, memory and concentration. But drinking more coffee than you are used to will produce the same dose of stimulants that you are used to, which can cause nervousness. For people who tend to have anxiety disorders, caffeine can worsen symptoms such as sweaty palms, palpitations and tinnitus.

9. Aggravate hypertension caffeine is often combined with other simple painkillers because of its analgesic effect, but if you take it in large quantities for a long time, if you already have high blood pressure, using a lot of caffeine will only make your situation worse. Because caffeine alone can raise blood pressure, coupled with emotional stress, it can have a dangerous multiplication effect, so people at risk of high blood pressure should especially avoid drinking caffeinated drinks during stressful times at work. Some people who have a perennial habit of drinking coffee think they are immune to the effects of caffeine, but this is not the case. A study shows that blood pressure can rise for up to 12 hours after drinking a cup of coffee.

10, induce osteoporosis, caffeine itself has a good diuretic effect, if long-term and heavy drinking coffee, easy to cause bone loss, bone mass preservation will have an adverse impact, for women, may increase the threat of osteoporosis. But the premise is that people who don't get enough calcium in normal food, or people who don't move very often, plus women after menopause, calcium loss caused by lack of estrogen, coupled with a large amount of caffeine, may pose a threat to bones. If you can enjoy it in a reasonable amount, you can still stop eating for fear of choking.

Everything has a bad side of friends, and we just want to use it as a more elegant drink, coffee naturally has many brands, these brands are very well-known coffee brands, take "Blue Mountain" for example, it is a kind of coffee with high public awareness, only produced in the Blue Mountains region of Central America, and has the characteristics of mellow, slightly sweet in bitterness, soft and smooth. And slightly sour, can make the taste senses more sensitive, taste its unique taste, is the best for coffee. And Starbucks coffee is also a very popular coffee.

Another brand we are familiar with is Nestle, which originated in 1930. Now it has become a world-famous brand, according to authoritative estimates, nearly 3200 cups of Nestle coffee are drunk per second. Nestle coffee was exported to France, Britain and the United States soon after it was first listed. Unwittingly, Americans played an important role in the re-launch of Nestle Coffee on the American market. The reason is that Nestle coffee was included in their food rations at the time. Nestle coffee became more and more popular after World War II, and by the 1950s it had become the drink of choice for teenagers who flocked to cafes to listen to rock music.

After getting up in the morning, I have a drink to wake my head up, and I have a light gulp at work during the day. I have more time to drink a cup of coffee, eat a few cakes and chat with friends in my spare time. Coffee enriches our lives and shortens the distance between people. After a good meal, it is a kind of happiness to make a cup of coffee, read a newspaper, or share a warm, comfortable and fun coffee time with lovers, friends and family.