How to run a cafe, a good state of mind and work preparation are essential.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

I don't think there are several types of people who can do a good job in cafes with these mindsets.

01

Those who have made some money in other industries casually take over a seemingly well-run cafe, thinking that they are run by the store manager and become the cashier of their own, they have a high chance of failure. Don't treat the cafe as a catering business. The boss needs to manage everything.

02

Soon after graduation, the rich second generation with rich families are full of self-confidence, but lack of experience, and rely on the support of their parents. They often put eye-catching personal labels in their stores, thinking that this is a personalized cafe. For example, he likes to keep dogs, so he ties a few dogs in the store. He likes to collect cartoon toys and places them all over the store. If I don't put my mind on the coffee business, I just regard the coffee shop as a pastime for myself and my friends, which is bound to fail.

03

A person who thinks he has many friends and a large circle. Thinking that there are many friends, taking turns to support the audience will bring up the popularity of the venue. This idea is wrong. Your friends are all for your face, the early stage will be applauded, but your follow-up business is not good, it is also in vain. Friends can't support the normal flow of a cafe unless they all ask you for something. Then why do you open a coffee shop? When my cafe opened in 2003, it was so full that my friends had to rank up to get in. But it didn't come to the same end.

04

Coffee glutton and coffee forum popular king, they have the advantage of certain professional knowledge and a group of online Fans, but coffee forum only how many users ah, converted to your city that is even less. Moreover, individual people in the coffee forum are difficult to deal with. They all tend to be picky, like to judge, and like to play in the gym for free. You are the popular king of the forum, there is no guarantee that you will successfully run a cafe. I summed up a sentence called: do not love the family business. Have you ever seen Starbucks advertise in the jar?

05

People who want cafes to diversify as much as possible are right. Because many consumers who come to the cafe happen to be thirsty or have a rest, they don't want to drink coffee at all and would rather order a cup of tea. I only suggest that you should carefully subdivide your consumer group. You can't make money for everyone. Don't offend your loyal coffee customers by pleasing some consumers who like to play cards loudly. In the end, the cafe was turned into something different. But now many domestic coffee chains have diversified, selling coffee, tea, red wine and meals. This is the next step. Let's finish the thing in front of us first.

06

In fact, the ancients have summed up very well with us that the people and ideas who think that they can operate smoothly with a large number of shareholders is that there are too many wrecked ships. When I was running a coffee shop, my brothers from an outdoor forum in Chengdu often came to join us and watch movies. After a long time, they thought they could open a restaurant. Just do it. Someone took the lead in attracting nine shareholders and soon opened a restaurant a few blocks away from me. The opening of the business was a mess, and the good days lasted for half a month, followed by endless quarrels. Shareholders are no more stupid than the other, and no one can direct each other. As a result, it can be imagined that it lasted less than half a year and went out of business. If your funds are limited, you can indeed attract a few shareholders to invest, but I suggest that you must be a major shareholder, and it is clear in the joint venture agreement that you will monopolize it when the shareholders argue.

07

I personally think that running a coffee shop is a very romantic person or mentality. I personally think that there are too many women in this kind of person. After falling in love with someone else's coffee shop, I think I also want to have a coffee shop to satisfy my romantic reverie. Running a coffee shop is not a romantic thing. In my case, I can never really relax and enjoy a cup of coffee or beer in my own restaurant. Instead, I like to be lazy and go to other bars to relax. So once you run a cafe, you'll be like me. So if you want to run a coffee shop, please give up the idea of meeting your romantic aspirations immediately. Cafe is the catering industry, everything is very detailed and very bitter very tired. As a girl, no matter how good or bad you run, I'm sure you'll cry a few times.

There are several ways and methods of learning, which can be shared for your reference.

Read a book. Buy more books in the field of coffee, and simply flip through the books on coffee travels. Instead, I hope the coffee glutton can help me make a list to see which books I still need to read and how to buy them, preferably in Chinese and traditional characters.

1. "Coffee tasting Collection" (Japan: Taguchi)

2. The complete Book of self-baking of Coffee (Beauty: Kenneth. Davids)

3. "Coffee and Roaster Coffee and roaster" (Taiwan: Asahiya Publishing)

4. "Coffee: history, boutique beans and baking"

Books on the operation and management of cafes:

1. "put your heart into it: Howard Schultz, founder and global chairman of Starbucks."

Starbucks: it has nothing to do with coffee.

3. "Starbucks experience"

4. "perceptual marketing of Starbucks"

5. "Love Starbucks"

Postscript

After these basic coffee practices, you may gradually feel that coffee is not suitable for you, and it is not so romantic to open a coffee shop. Congratulations, you don't have to spend your precious life in the coffee field. If you are excited and passionate throughout the process, you are also prepared to continue your studies and further studies in the field of coffee. Then go to training, including baking training, production training, coffee shop training. I promise you won't regret the money and time you spent. But the selection of training courses is very important, we must pay attention to the reputation of training courses, now there are many paid courses, mostly ask in the jar. After this round of study, your coffee level has been very solid, there is absolutely no problem.

At the same time, I hope you go out of the house and play in all kinds of cafes. Look at the management of Starbucks and try the comparison between the products of boutique cafes and your own. Communicate with the owners of specialty cafes. Attend coffee lectures and bean tastings held by cafes or forums as much as possible.

After this round of intensive study and practice of the basic skills of coffee, at the same time in-depth investigation of the coffee industry. Maybe the cafe you want has formed in your mind. Congratulations, you are a big step towards success.

[related reading]

The characteristics and production methods of American Coffee

Basic concept

"American Coffee" (English: Americano, Italian: Caff è Americano) is one of the most common coffee. It is made by using a drip-filter coffee pot to make black coffee, or by adding a lot of water to the Italian concentrate. The taste is light. Because the extraction time is relatively long (about four or five minutes), the caffeine content is high.

Manufacturing method

Similar to the American trickling method.

Characteristics.

American coffee is light and clear, almost transparent, and you can even see the brown coffee at the bottom of the cup.

Smell the fragrance and observe the color

You can add a little sugar and milk to pure black coffee, or you can add spices such as cinnamon to your coffee in European style, as in Africa and Arabia; if you are not used to the bitter taste of coffee, you can also add some juice you like to your coffee. However, drinking a cup of authentic black coffee can taste the rich flavor of the coffee itself and will be regarded as an expert in tasting coffee. No matter how you drink it, there are still some exquisite and knowledgeable people who taste coffee.

Step: a cup of coffee in front of you, do not rush to drink, should be like tea or wine tasting, there should be a step-by-step process to achieve relaxation, refreshing and enjoyment.

The first step is to smell the fragrance and taste the strong aroma of coffee; the second step is to observe the color, the coffee had better be dark brown, rather than dark, deep to the bottom; the third step, taste, first drink a sip of black coffee, feel the taste of the original coffee, the coffee entrance should be a little sweet, slightly bitter, slightly sour. Then taste it in small mouthfuls, do not rush to swallow the coffee, but temporarily contain it in your mouth, let the coffee and saliva mix with the air, and then swallow it.

Temperature: the best temperature for drink coffee is 85 to 88 degrees Celsius. Because the texture of ordinary coffee is not stable, it is best to taste it while it is hot. In order not to reduce the taste of the coffee, soak the coffee cup in boiling water beforehand. The appropriate temperature for coffee is 83 degrees Celsius at the moment of brewing, 80 degrees Celsius when poured into the cup, and 61 to 62 degrees Celsius when it is in the mouth.

Generally speaking, tasting the coffee served by your host while it is hot is also the basic etiquette of drinking coffee. If a cup of high-quality coffee, after cooling, in addition to the aroma will be reduced, the taste performance is consistent with the hot, or even better.

Taste: coffee beans contain about 5% to 8% sugar, most of which are converted to caramel after baking, which is the source of aroma and bitterness, leaving a little sweetness in the unconverted sugar; tannin is released during baking and combines with caramel to produce a slightly bitter sweetness. Therefore, people's taste of coffee is generally bitter, sour, sweet, fragrant and astringent.

American

When Americans drink coffee, it is like playing a game without rules, laissez-faire without taboos.

Simple American coffee is divided into two categories: the east coast of the United States is stronger than the west coast, and the south is stronger than the north. Ethnically speaking, immigrants from southern Europe and Latinos prefer strong coffee to those from Britain, Germany and northern Europe. Americans are dismissive of all kinds of exquisite coffee made by Europeans. Americans drink coffee freely, and at the same time, coffee goes deep into their lives and is difficult to separate, and the influence is so deep that it is not considered a life without coffee. Americans can't do without coffee almost 24 hours a day, whether at home, in the office, in public, or at a roadside vending machine. This consumes 1/3 of the world's coffee production and is the country with the largest coffee consumption in the world. It is said that the Apollo 13 spaceship, which carried a man to the moon for the first time, had a life-and-death failure on its return voyage. at that time, the ground crew comforted the three astronauts with the words: "come on!" delicious hot coffee is waiting for your return. "

Generally speaking, life in the United States is relatively busy and tense, unlike people in Europe and the Middle East who are able to enjoy life in a leisurely mood. When drinking coffee, it is often a large pot of electrothermal filtered coffee (Drip Coffee Marker). From morning to night, because there is too much water and less coffee (10 grams of coffee in a cup of water to 200 cc of water), the taste is particularly weak, so many people criticize that American coffee is really bad. In fact, in all parts of the United States, coffee lovers can still taste their favorite coffee taste with a little more effort.

In addition, although the United States is the largest exporter of instant coffee, not many people in the United States drink instant coffee. In recent years, they pay more and more attention to the results of a healthy diet, the market for Coffeeineless Coffee is increasing, and the practice of drinking coffee without sugar is becoming more and more common.

Anecdote

American coffee is very light coffee. The French jokingly call American coffee jus de chaussette is the water for washing socks. In Europe (France and Italy), ordering American coffee is likely to be ridiculed.

Among them, there are several things about the way Americans drink coffee that Europeans disapprove of:

First, drink coffee with your meal. This is a habit peculiar to Americans.

Second, excessive economy. Unexpectedly reheat the cold coffee and drink it!

Third, leave the coffee pot for hours until the coffee is dehydrated-even coffee like this is not willing to be thrown away!

Fourth, too much emphasis on convenience, highly respected after the grinding of coffee. Unexpectedly, no matter how good the tightness of canned coffee is, as long as it is researched.

The freshness of ground coffee will be greatly reduced.