Global famous sports brand PUMA and BLACKBIRD, a popular restaurant in Shanghai, operate cafes across the border.

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

Recently, PUMA, a well-known global sports brand, has joined hands with BLACKBIRD, a popular restaurant in Shanghai, to produce SNEAKER CAFE. In the busy city beat, PUMA invites you to slow down and stop at SNEAKER CAFE sometimes to experience the culture of PUMA sneakers and the brand-new fashion of spring and summer shoes in the aroma of dessert coffee.

With nearly 70 years of cultural heritage, the Puma brand adheres to the brand concept of "Forever Faster" and strives to convey the values of "courage, self-confidence, firmness and happiness". Want to be the fastest oneself does not mean to sprint all the way, sometimes slow down, give space to rest, organize and think, will move faster and farther. The cross-border cooperation between Puma and BLACKBIRD, that is, the perfect integration of "fast" and "slow", to convey a new attitude towards life: speed is up to you, control the pace of your life.

BLACKBIRD Restaurant is located at the intersection of Urumqi South Road and Dongping Road in Shanghai. Black, white and gray neutral tones construct a simple Nordic decoration style, and the sun fills the whole space through a large piece of panoramic glass. It has been praised as "probably the most beautiful restaurant in Shanghai". The restaurant advocates the concept of healthy diet and presents the modern pie cuisine of the existing quality in the simplest and purest way.

PUMA SNEAKER CAFE is limited to launch from April 7 to May 7. During the event, SNEAKER CAFE specially opened a corner of the historical wall to review the classic moments of the PUMA brand and its well-known shoes. Creeper, Suede, Disc Blaze and Trinomic, the most representative classic shoes of different times of PUMA, will be decorated in the store in a unique and innovative form of illustration, bringing interesting visual experience to consumers.

At the same time, PUMA season's hottest new shoes B.O.G Sock and Basket Heart will also focus on this presentation. B.O.G Sock inherits the perfect combination of the iconic design of B.O.G, which became popular all over the world in the 1990s, and the structure of fashionable socks, and is an indispensable trend item in the summer shoe cabinet. Basket Heart shoes, which are also suitable for summer, are also an upgraded version of Basket, a classic shoe model from the 1970s. The soft bow design was performed by brand ambassador Liu Wen and Cara Delevingne. As soon as it was exposed, it was sought after by fans around the world and became the star item of this season's "heartthrob".

In SNEAKER CAFE, there are sneakers, stories, you and, of course, delicious food. BLACKBIRD is tailor-made for PUMA, incorporating brand elements into meals, and has designed two original PUMA Sneaker afternoon teas-B.O.G In The Box set meal and Basket Heart In The Box set meal. Inspired by the color matching of B.O.G Sock shoes this season, B.O.G In The Box brings you a variety of exquisite desserts such as hand-ground black sesame mousse, black sesame bamboo charcoal sponge cake and so on. Basket Heart In The Box has specially made pink raspberry mousse and black sugar sage crisp with lovely bow tie, which perfectly echoes the sweet elements of Basket Heart shoes. It is worth mentioning that customers can also enjoy the restaurant's most popular cloud marshmallow latte and rose cappuccino in the PUMA Sneaker afternoon tea set. Built so carefully, PUMA SNEAKER CAFE is bound to become a popular new landmark for social networks to sign in recently.