NetEase "Yi Jian" coffee shop opened, Ding Lei 520 do you want to treat everyone to coffee?

For professional baristas, please follow the coffee workshop (Wechat official account cafe_style)

Yesterday, the offline physical coffee shop brand "Yi Jian", which was wholly owned by NetEase, officially opened in Pearl River New City, Guangzhou. Wait, why is the coffee shop open? Ding Lei! NetEase is going to buy everyone coffee?

From the manuscripts of various media, it is found that this coffee shop is called Yi Jian. Born in the image of gourmet art exhibition, the space is divided into four areas, namely, NetEase experience area, boutique coffee area, simple meal experience area and baking experience area. Rich and delicious cakes and drinks have been prepared for the guests. In this space, you can have a conversation with coffee to understand the product and brand concept of Yi.

Ding Lei once said: "what is the real mission of being an enterprise?" It is through your innovation and service that you can gain the recognition of consumers. " In recent years, NetEase products have begun to focus more on improving people's quality of life, paying more attention to quality than commercialization. The emergence of NetEase's "Yi Jian" coffee shop is another innovative attempt of NetEase's products, combining the traditional offline service industry with the mobile Internet. focus on creating a quality space that carries the mission of diversified functions such as coffee, food, social networking, games and entertainment. So that customers can not only taste coffee and delicious food, but also enjoy more added value.

With such a quality space, will it become an upgraded version of the Internet cafe?

In order to accommodate a variety of functions and complex emotions, give customers a new space experience, in the space design, we not only pay attention to the balance between artistic and practical functions, but also emphasize texture and flexibility. The overall layout of the store is scattered, neat open bar, comfortable seating area, all reveal the word "style", coffee, game entertainment, health, quality, youth and other elements fill every corner.

At the opening ceremony, Mr. Wu Xinxin, general manager of NetEase game market, said that in the process of creating Yi, NetEase's ingenuity in creating the game was integrated into every link: "creating a product is like creating a work of art, which requires ingenuity. You have to work hard on every detail in order to maximize the value of the product. It's the same with Yi. We've been preparing for this space for a year and a half, from coffee to food to space, hoping to make customers feel better in the store and have some emotional interaction. "

Yi first infiltrated the "craftsman spirit" into its products. Rely on the ingenuity of products, accurate user positioning and meticulous and thoughtful service to ensure that guests enjoy extremely delicious.

There are coffee, fruit tea, light meals, desserts, bread and other products. In the selection of ingredients, 90% of imported raw materials are imported and five-star recipes are used to present the taste of food in a natural and healthy way.

It's over, the editor has a bold guess. Mobile games are more convenient than online games, and the perfect place to chat and party is the coffee shop. NetEase has 3 days to start. Will everyone have coffee on this 520 game day? Ohh! No, that's not the point. The point is, will the coffee mobile game hall be a new model in the future? Coinciding with the opening of the "change room" at this point, 520 is becoming more and more popular.