Coffee shop business scope content, it is necessary to do a good consumption survey

Follow the caf é (Wechat official account vdailycom) and found that Beautiful Cafe opened a small shop of its own.

If you want to open a good coffee shop, you need to do a good survey of the business circle and consumers in the early stage. How to do it? Let's learn more about it.

Location characteristics of coffee shops

It is not easy to open a good coffee shop. Since opening a small coffee shop cannot attract all customers, it is necessary to investigate and analyze the characteristics of the business area in terms of location selection, and then start to locate the goods according to the set customer level objects. this has become a necessary step in the operation of coffee shops.

There are usually several factors to be mastered in advance:

1. The level of consumer income in this business circle.

two。 The type of occupation of the consumer or the attribute of the guest layer.

3. About the composition of the age group.

4. The characteristics of consumers who usually enter a coffee shop.

5. The characteristics of household income and expenditure.

Through the investigation and analysis of the above aspects, after understanding the characteristics of the business area on the basis of the location factors of the coffee shop, we should use this information to judge how to set the customer level object.

Setting of guest layer object

For small coffee shops, the business area should not be too wide, and the distribution of customers should not be too far away. Therefore, according to the characteristics of the location, we should deeply analyze the characteristics of the guest layer, through the data obtained from the survey, set the customer object according to the income level, occupation attribute, age, consumption consciousness and so on, and then according to the life style characteristics of these people, to provide the coffee and drinks they need.

If there are not many customers, coffee shops should actively develop potential customers, and they can increase the charm of coffee shops by developing new types of coffee and drinks, or by changing shop style and improving service quality.

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How to open a good coffee shop? Five aspects should be paid attention to when opening a shop

Since coffee was introduced into China from foreign countries, its strong aroma has deeply attracted many Chinese people and become a best-selling product. More and more coffee shops are blooming in the north and south of China. Opening a coffee shop and starting a business is undoubtedly a wise move for small investors. If you want to open a coffee shop successfully, you need to pay attention to the following five aspects.

First, to be stable, do not lose: mainly refers to regular customers and shop assistants, as franchisees, in the treatment of regular customers must use true feelings. To serve with the feeling of friends, you can give small gifts during the holidays and keep in touch with regular customers as much as possible.

Second, to fight a value war, not a price war: franchisees in the operation of coffee and bean stores, do not fall into the price misunderstanding, when necessary, you can consider accumulative awards and gifts and other forms to promote in disguise.

Third, to create a famous store, do not destroy your reputation: if you do not insist on doing it at a discount, the franchisee should consider the long-term development of the store and not just look at the immediate interests.

Fourth, want famous brands, not miscellaneous brands: to find a good coffee bean brand, there is a guarantee in quality, price and service, product promotion can also keep up with, and the supply of goods is also enriched.

Fifth, monopoly, not random sales: because monopoly can form the habit of targeted consumption and a fixed customer base, service can be guaranteed, and profits can also be guaranteed. If it is sold randomly, such as selling popsicle sodas, clothes and shoes in a coffee and bean shop, it is obviously out of order, and customers will be lost over time.